LEARN HOW YOUR BUSINESS CAN USE THE INTERNET TO GET MORE CUSTOMERS!

Denver

September 19, 2019
9:00am – 4:30pm

Craig Hall – University of Denver
2148 S High St
Denver, CO 80210

  • About
  • Agenda
  • Speakers
  • Partners
  • Tickets
  • Hotel & Location
  • Networking
  • Photos

Attend LocalU Advanced

A full-day workshop for Internet Marketing Professionals

The top experts in Local Search under one roof with one goal… sharing everything.

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss LocalU Advanced Training where industry thought leaders will be presenting all new content.

These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join LocalU Faculty members such as Mary Bowling, Joy Hawkins, Mike Blumenthal, Joel Headley, and more for a great day.

LocalU Advanced: Denver will take place on Thursday September 19th, 2019 from 8:00am – 5:00pm at Craig Hall on the campus of University of Denver.

Continental Breakfast, Coffee and lunch is included.

Our Speakers

Local U brings together some of the top minds in local search, including representatives from Google MyBusiness

Mike Blumenthal

GatherUp

Carrie Hill

Ignitor Digital

Mary Bowling

Ignitor Digital

Will Scott

Search Influence

Cindy Krum

Mobile Moxie

David Mihm

Tidings

Joel Headley

PatientPop

Dan Leibson

Local SEO Guide

Joy Hawkins

Sterling Sky

Dana DiTomaso

Kick Point

Here’s what LocalU
attendees have to say:

We’re bringing in some of the leading online marketing experts.

Wednesday, September 18, 2019

Networking Reception - Rhein Haus - Denver

6:00pm - 8:00pm
1415 Market St #1706 (Wally's Tavern Section)
Denver, CO 80202

Join faculty and attendees for a pre-event networking reception.  Have a bite to eat and grab a drink or two - mingle, meet and chat!  More details coming soon!

Thursday, September 19, 2019

8:00
Coffee light breakfast, registration

8:20 AM
Housekeeping & Introductions

Will Scott, Search Influence

8:30 AM
What We've Learned from Over 5,000 Individual GMB Profiles

David Mihm, ThriveHive

ThriveHive's VP of Product Strategy David Mihm will share the most valuable insights from ThriveHive's diverse customer base, and give you ideas of how you can use this data to help your GMB Profile(s) attract more customers.

Show Details →
9:00AM
How to Win at Local Search with SABs

Joy Hawkins, SterlingSky

Joy will tackle some of the major questions around service area businesses such as: Do service area pages still work as a ranking tactic, does hiding your address on Google My Business result in less traffic, what tips should service area businesses use for reporting spam in their market and many more.

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9:30AM
Evolution of Reviews & the Algorithm

Mike Blumenthal, GatherUp

The review landscape has changed as Google's Local algorithms have matured. Mike Blumenthal of GatherUp will take you through the past, present and and likely future of reviews and their effect on SMBs.

Show Details →
10:00 AM
Q & A

Save those questions, now's your time to ask and get answers direct from the experts!

10:15AM
Break!

10:30AM
GMB Problem Solving

Allyson Wright, Google | Joy Hawkins, Sterling Sky | Mike Blumenthal, GatherUp

Everyone has problems with Google My Business. Get help from Alyson Wright of Google and GMB Product Experts Mike Blumenthal and Joy Hawkins to resolve yours.

Show Details →
11:00AM
Lessons Learned from 10,000 Pieces of Content per Month

Will Scott, SearchInfluence

Much as we might like to "do things that don't scale", sometimes your customers need to consume mass quantities. So how do you scale content production and not suck? Will Scott will share tools and techniques his team at Search Influence uses to produce lots of content with consistent high quality ratings.

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11:30AM
Ads, Ads, Everywhere: Local Ad Targeting

Dana DiTomaso, Kick Point

With ads covering Google screens, we should all be prepared to pay for exposure when it's the most effective marketing choice. Dana will show you how to get the most from paid advertising for local businesses by carefully targeting ads to the marketplace.

Show Details →
12:05PM
Q & A

Save those questions, now's your time to ask and get answers direct from the experts!

12:15PM
Lunch!

Workshop Details

Scroll/Swipe right to see more →

Main Room
Breakout Room 1
Breakout Room 2
1:00PM

Mobile Search: Tools & Case Studies

Cindy Krum Mobile Moxie

Local SEO's rely heavily on their reporting tools, but what happens when tools are masking a bigger problem? Cindy Krum of MobileMoxie will walk you through how and when local SEO reporting tools can fail you, especially in mobile, and what you can do to make sure you are getting all the data you need to inform your local SEO strategy.

DIY Usability Testing Workshop 1

Ed Reese, Sixth Man Marketing

User testing is most often used in the realm of conversion testing to improve conversion rates. However, usability testing & research can be successfully applied to solve challenging unknowns about your customers. Ed Reese of Sixth Man Marketing will show you a very approachable DIY process for testing assumptions, search behavior, possible website confusion, and even business concepts and market assumptions in addition to conversion-related issues.

Spam Fighting Workshop

Joy Hawkins, Sterling Sky Mike Blumenthal | GatherUp

Join some of our favorite spam fighters to learn what you can do to defend your business and/or the businesses of your clients against the growing onslaught of GMB spammers.

1:30PM

Multi-Location Management: What Really Works?

Dan Leibson, Local SEO Guide

Learn whats different about managing big brands with many locations and what's really working for them from Local SEO Guide's Dan Leibson.

Continue - DIY Usability Testing Workshop 1

Continue - Spam Fighting Workshop

2:00PM

Agency Automation & APIs

Joel Headley, Patient Pop

Patient Pop's Joel Headley explains how to automate agency tasks and use APIs to provide online success for a large number of clients.

DIY Usability Testing Workshop 2

If you didn't have a chance to attend the first Usability Workshop - here's a 2nd chance! These are identical sessions, so no need to attend both!

Local Audits & Marketing Plans Workshop

Mary Bowling & Carrie Hill | Ignitor Digital Marketing

Knowing where you stand is the first step in moving forward. Improving your local search presence generally starts with a solid and in-depth measurement of your online footprint. Carrie Hill & Mary Bowling are experts in forensic and technical Local SEO - they'll show you how to perform a Local SEO audit, then turn that audit into a needle-moving marketing plan.

2:30PM

Ask Me Anything: Agency & Enterprise

Dan Leibson, Local SEO Guide | Dana DiTomaso, Kick Point, ,Inc. | Joel Headley, PatientPop | Cindy Krum, MobileMoxie | Matt Lacuesta, Location3 Media

This is your chance to ask seasoned SEO practitioners anything about managing a successful Local Search agency and serving Enterprise businesses.

Continue - Spam Fighting Workshop

Continue - Local Audits & Marketing Plans Workshop

3:15 PM
Happy Hour Break

3:45PM
Developing Your Brand's Reputation

Aaron Weiche, GatherUp

Learn how to legitimately build your brand's reputation - and, therefore, your business - over time from GatherUp's CEO.

Show Details →
4:15 PM
Preparing for Local Search in 2020

Mike Blumenthal, GatherUp | Joy Hawkins, Sterling Sky | Dan Leibson, Local SEO Guide | Cindy Krum, Mobile Moxie | David Mihm, ThriveHive

Learn what these top experts expect to see and why next year and beyond in Local Search.

Show Details →
4:45 PM
Final Q & A

Order Tickets

Order Tickets Limited Capacity. Register Today!

10 Speakers

100 Tickets

Refunds, for any reason, can only be made up to two weeks prior to the event.

Event Location

Location Craig Hall – University of Denver
2148 S High St
Denver, CO 80210

Conference Hotel

We've negotiated a great rate with The Curtis Hotel in Downtown Denver for our attendees.  This is near all that Denver's vibrant downtown has to offer, and just a short block to the Theatre District/Convention Center LightRail Station, which will take you directly to the University of Denver and Craig Hall.

Book Your Curtis Hotel Discount

Space is limited so be sure to book right away!

Network With Us!

There will be a welcome/networking event the night before our class, Wednesday September 18, 2019 from 6pm to 8pm at Rhein Haus in Denver.  We'll be in Wally's Tavern area of Rhein Haus to enjoy drinks, appetizers, maybe a bit of bocce ball and some fun networking!

When:
September 18, 2019 6:00 - 8:00 pm

Where:
Rhein Haus - Denver
1706, 1415 Market St,
Denver, CO 80202
Directions from The Curtis (Conference Hotel)

Photos

Photos from Previous LocalU Events
LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.

Image via Anthony Johnson Photography

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