LOCALU ADVANCED MARKETING SEMINAR

Anywhere!

April 7, 2021

Time: 8:45 am – 5:30 pm Eastern
Virtual!

  • About
  • Agenda
  • Speakers
  • Partners
  • Tickets
  • Scholarships

Attend LocalU Advanced Virtual
April 7, 2021

As always, we promise completely new content, never presented before at ANY conference!

Just $99/person for access to the full day of information!

A full-day Local SEO Conference for Internet Marketing Professionals

Join us from anywhere in the world on April 7, 2021, from 9 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything.

If you’ve attended one of our other virtual events in the past 12-months – rest assured – this is going to be completely new content.  New research & case studies, new topics, features & opportunities will be discussed.

Our planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences, or any others dedicated to local search.  We pay our speakers, and as a result, we have some of the best minds and information available – for an incredibly reasonable cost to you.

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry.

These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.

Can’t make the event? Get your ticket and watch the videos on demand – available to all ticket holders about a week after the event concludes!

Scholarships Available

As with our past virtual events, we’re in the unique position to be able to offer scholarships to those that are struggling to make a go of it, have been furloughed or laid off due to COVID-19, or are looking to break into and learn more about local search, but don’t have support from your employer.  Please apply for a scholarship by clicking the button below:If you’re interested in sponsoring scholarships or have any questions, please email Carrie at online (at) localu.org

Reserve Your Spot

Watch From Anywhere In The World!

Refunds, for any reason, can only be made up to two weeks prior to the event.

Meet Our Speakers

Erin Jones, Emcee

Digital PR Specialist, Sterling Sky Inc.

"Erin has been working in digital marketing since 2005 and has specialized in social media and brand reputation since 2010. Erin is passionate about community and loves assisting brands in finding their place in the social and local spaces."

Lily Ray

Senior Director, SEO & Head of Organic Research, Path Interactive

"Lily Ray is the SEO Director at Path Interactive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries."

Tim Capper

Owner/Operator, Online Ownership

"Owner Operator and Local SEO Consultant at Online Ownership based in the UK. Tim is also a Google My Business Product Expert and dedicates his spare time to helping businesses with the Google My Business product."

Tom Waddington

Co-Founder, Wachae

"Tom’s interest and involvement in local search began in 2006. Since then he has worked with dozens of businesses in several verticals, helping to improve their presence online. Many of the businesses he has worked with are in the home services industry. The rapid expansion of Google Local Services ads in 2017 is something he has been following closely and helping businesses understand. He is a Google My Business Gold Product Expert and enjoys helping users and business owners solve their Google My Business related issues."

Noah Learner

Product Director, Two Octobers

"Noah Learner is the Product Director at Two Octobers, a B-Corp digital marketing agency in sunny Denver, CO. He spends his time there building automations, tools and data pipelines for agencies and organizations. He also builds marketing flywheels for bike shops and other brick-and-click businesses. He's the co-host of AgencyAutomators, a YouTube hangout and Slack community with a focus on automation, data, and tool building. Outside of work, he loves skiing, tenkara fishing, camping with his family and building communities around SEO on Clubhouse and Twitter spaces. "

Greg Gifford

Vice President of Search, Search Lab

"Greg Gifford is the Vice President of Search at SearchLab, a boutique Local SEO agency company that provides digital marketing services to SMBs all over the country. He’s got over 17 years of online marketing experience and is an international conference speaker, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings."

Colan Nielsen

VP of Local Search, Sterling Sky Inc.

"Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Like Joy, he is obsessed with everything related to Local Search and is active on many online communities including the Local Search Forum where he is a moderator."

Joy Hawkins

Founder/Owner, Sterling Sky Inc.

"Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon. Joy is a mother of 3 beautiful children and a devout Christian."

Here’s what LocalU
attendees have to say:

We’re bringing in some of the leading online marketing experts.

Our Agenda

April 7, 2021

8:45 am
Intro & Housekeeping

Host: Erin Jones, SterlingSky.ca

Everything you need to know to get the most out of your day!

Show Details →
9:00 am
Shades Of Grey: Controversial Local SEO Tactics that Drive Results

Colan Nielsen, SterlingSky.ca

When it comes to local SEO, it's critical to understand that there is often a difference between what Google says vs what Google does (or enforces!) In this session, Colan will share some findings based on tactics that are controversial in nature, from adding descriptors to your GMB name, to setting your hours to 24/7. Along with the tactics, Colan will share the potential consequences, as well as real world examples so you can make informed decisions about your own marketing strategies.

Show Details →
9:50 am
Successful Local SEO for Hotels - A Model for Success when Google Restricts your Access.

Tim Capper, OnlineOwnership.com

Unless you work within the travel industry, most Local SEO practitioners have no idea how heavily restricted this industry is in local search. This session looks at how hotels are restricted in their marketing efforts both in GMB and Organic verticals and how their tactics can be applied to winning in your own Local SEO vertical.

Show Details →
10:30 am
Break

Stretch & Grab Some Coffee

10:40 am
GMB/Spamfighting Q&A Panel

Joy Hawkins, Greg Gifford, Tim Capper, Colan Nielsen

Bring us your tough questions/problems. Let's solve them!

Show Details →
11:20 am
How to Factor E-A-T into Your Local SEO Strategy

Lily Ray, PathInteractive.com

E-A-T (expertise, authoritativeness, and trustworthiness) has become increasingly important across all areas of organic search, but local SEO is often not one of the primary areas of focus in discussions about E-A-T. However, that doesn’t mean that E-A-T is not important for local SEO success. Learn the factors that contribute to a business’ E-A-T in local search, and how you can optimize to increase the perceived credibility and trust of your business.

Show Details →
12:10 pm
Lunch!

1:00 pm
An In-Depth Look at Local Services Ads and Upgraded GMB Profiles

Tom Waddington, Wachae.com

1:45 pm
Table Stakes - Automation Storytelling for Local SEO

Noah Learner, TwoOctobers.com

There is hidden power within the Google Search Console API to deliver deep levels of optimization at a level that has been previously invisible and largely unattainable using the Native Google Search Console UI. The power is within the technology that Noah Learner will share. Noah has used these technologies, tools, and hacks to compete effectively against much larger firms. 
Emphasis will be on GSC/UI native connectors to Google Data Studio using local business data. Focusing on optimization of retail store pages, collection pages, articles and guides as it relates to featured topics such as: optimizing the bottom of funnel terms through purchase intent and content expansion through question searches.
Prepare for a real-world tour of visibility comparisons between GSC/UI vs Native Connector vs. API. This talk will set you up for how to begin within your own business data and give you the competitive edge you are looking for.

Show Details →
2:35 pm
Break Time

Stretch it out, grab a glass of water, sharpen your pencils!

2:45 pm
Local SEO - The Proof is In The Pudding

Greg Gifford, SearchLabDigital.com

Using a series of case studies, Greg will walk through the Local SEO tactics his agency used with clients to bring big wins in 2020, when COVID caused one of the biggest disruptions to business in recent history. See how targeted content, link building, and Google My Business optimization can result in massive gains in organic traffic and leads, from small single-point businesses to multi-location entities. He'll also show how proper reporting helps keep you accountable and give clients a better view of ROI, so they stick around for a longer period of time.

Show Details →
3:35 pm
Offline to Online - Strategies to Make the Transition

It's a challange to move offline retail businesses to online ecommerce. Our panel can help you brainstorm ideas, source tools and answer questions to make the process easier and less painful.

Show Details →
4:30 pm
Google Posts Quiz Time - Ranking, Tactics & Strategy for Local Businesses

Joy Hawkins, SterlingSky.ca

April 7, 2021

8:45 am
Intro & Housekeeping

Host: Erin Jones, SterlingSky.ca

Everything you need to know to get the most out of your day!

Show Details →
9:00 am
Shades Of Grey: Controversial Local SEO Tactics that Drive Results

Colan Nielsen, SterlingSky.ca

When it comes to local SEO, it's critical to understand that there is often a difference between what Google says vs what Google does (or enforces!) In this session, Colan will share some findings based on tactics that are controversial in nature, from adding descriptors to your GMB name, to setting your hours to 24/7. Along with the tactics, Colan will share the potential consequences, as well as real world examples so you can make informed decisions about your own marketing strategies.

Show Details →
9:50 am
Successful Local SEO for Hotels - A Model for Success when Google Restricts your Access.

Tim Capper, OnlineOwnership.com

Unless you work within the travel industry, most Local SEO practitioners have no idea how heavily restricted this industry is in local search. This session looks at how hotels are restricted in their marketing efforts both in GMB and Organic verticals and how their tactics can be applied to winning in your own Local SEO vertical.

Show Details →
10:30 am
Break

Stretch & Grab Some Coffee

10:40 am
GMB/Spamfighting Q&A Panel

Joy Hawkins, Greg Gifford, Tim Capper, Colan Nielsen

Bring us your tough questions/problems. Let's solve them!

Show Details →
11:20 am
How to Factor E-A-T into Your Local SEO Strategy

Lily Ray, PathInteractive.com

E-A-T (expertise, authoritativeness, and trustworthiness) has become increasingly important across all areas of organic search, but local SEO is often not one of the primary areas of focus in discussions about E-A-T. However, that doesn’t mean that E-A-T is not important for local SEO success. Learn the factors that contribute to a business’ E-A-T in local search, and how you can optimize to increase the perceived credibility and trust of your business.

Show Details →
12:10 pm
Lunch!

1:00 pm
An In-Depth Look at Local Services Ads and Upgraded GMB Profiles

Tom Waddington, Wachae.com

1:45 pm
Table Stakes - Automation Storytelling for Local SEO

Noah Learner, TwoOctobers.com

There is hidden power within the Google Search Console API to deliver deep levels of optimization at a level that has been previously invisible and largely unattainable using the Native Google Search Console UI. The power is within the technology that Noah Learner will share. Noah has used these technologies, tools, and hacks to compete effectively against much larger firms. 
Emphasis will be on GSC/UI native connectors to Google Data Studio using local business data. Focusing on optimization of retail store pages, collection pages, articles and guides as it relates to featured topics such as: optimizing the bottom of funnel terms through purchase intent and content expansion through question searches.
Prepare for a real-world tour of visibility comparisons between GSC/UI vs Native Connector vs. API. This talk will set you up for how to begin within your own business data and give you the competitive edge you are looking for.

Show Details →
2:35 pm
Break Time

Stretch it out, grab a glass of water, sharpen your pencils!

2:45 pm
Local SEO - The Proof is In The Pudding

Greg Gifford, SearchLabDigital.com

Using a series of case studies, Greg will walk through the Local SEO tactics his agency used with clients to bring big wins in 2020, when COVID caused one of the biggest disruptions to business in recent history. See how targeted content, link building, and Google My Business optimization can result in massive gains in organic traffic and leads, from small single-point businesses to multi-location entities. He'll also show how proper reporting helps keep you accountable and give clients a better view of ROI, so they stick around for a longer period of time.

Show Details →
3:35 pm
Offline to Online - Strategies to Make the Transition

It's a challange to move offline retail businesses to online ecommerce. Our panel can help you brainstorm ideas, source tools and answer questions to make the process easier and less painful.

Show Details →
4:30 pm
Google Posts Quiz Time - Ranking, Tactics & Strategy for Local Businesses

Joy Hawkins, SterlingSky.ca

Event Location

Location

YWCA Toronto
87 Elm St
Toronto, ON M5G 0A8
Canada

Network With Us!

While we wont be hosting an in-person networking event with this conference – we encourage everyone to head on over the the Local Search Forums to meet other local search professionals and business owners – ask questions and get to know one another!

Photos

Photos from Previous LocalU Events
LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.

Image via Anthony Johnson Photography

View More Photos

Event Sponsors

Interested in sponsoring a LocalU event? Let us know – we have a few different packages available!  Email Carrie at online (at) localu.org

Primary Sponsor

Gold Sponsors

Marketing Sponsors

Scholarship Sponsors