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When it comes to local SEO, it's critical to understand that there is often a difference between what Google says vs what Google does (or enforces!) In this session, Colan will share some findings based on tactics that are controversial in nature, from adding descriptors to your GMB name, to setting your hours to 24/7. Along with the tactics, Colan will share the potential consequences, as well as real world examples so you can make informed decisions about your own marketing strategies.

Unless you work within the travel industry, most Local SEO practitioners have no idea how heavily restricted this industry is in local search. This session looks at how hotels are restricted in their marketing efforts both in GMB and Organic verticals and how their tactics can be applied to winning in your own Local SEO vertical.

Bring us your tough questions/problems. Let's solve them!

E-A-T (expertise, authoritativeness, and trustworthiness) has become increasingly important across all areas of organic search, but local SEO is often not one of the primary areas of focus in discussions about E-A-T. However, that doesn’t mean that E-A-T is not important for local SEO success. Learn the factors that contribute to a business’ E-A-T in local search, and how you can optimize to increase the perceived credibility and trust of your business.

There is hidden power within the Google Search Console API to deliver deep levels of optimization at a level that has been previously invisible and largely unattainable using the Native Google Search Console UI. The power is within the technology that Noah Learner will share. Noah has used these technologies, tools, and hacks to compete effectively against much larger firms. 
Emphasis will be on GSC/UI native connectors to Google Data Studio using local business data. Focusing on optimization of retail store pages, collection pages, articles and guides as it relates to featured topics such as: optimizing the bottom of funnel terms through purchase intent and content expansion through question searches.
Prepare for a real-world tour of visibility comparisons between GSC/UI vs Native Connector vs. API. This talk will set you up for how to begin within your own business data and give you the competitive edge you are looking for.

Using a series of case studies, Greg will walk through the Local SEO tactics his agency used with clients to bring big wins in 2020, when COVID caused one of the biggest disruptions to business in recent history. See how targeted content, link building, and Google My Business optimization can result in massive gains in organic traffic and leads, from small single-point businesses to multi-location entities. He'll also show how proper reporting helps keep you accountable and give clients a better view of ROI, so they stick around for a longer period of time.

It's a challange to move offline retail businesses to online ecommerce. Our panel can help you brainstorm ideas, source tools and answer questions to make the process easier and less painful.