Grab your coffee & let's go over how the day will progress, how to ask questions, give feedback, etc!

Content should be a big part of your Local SEO strategy. But after you’ve helped people find your business how do you win them as customers? Charli’s nine tips include writing content in a similar voice to your customers’, answering key questions, and adding your own unique flair.

Our topic is about combating fake reviews, both positive and negative. We're going to dive into the data and analytics of 1000 fake review takedown requests. We're going to explore what methods worked better and what types of reviews were being removed more frequently. We're also going to examine the amount of time was spent, so you can see from our experience which reviews are more worthwhile to dispute.

Step up your analysis and reporting with Google Data Studio. Automation and tools should make your job easier, not more complicated. You will learn how to use Google Data Studio to make reporting and analysis easier including quickly, practically and efficiently creating keyword reports, backlink reports, GBP reports, and more.

According to the 2021 Local Search Ranking Factors Study, Local SEOs are very divided on if spam fighting still works as an effective strategy. In this presentation, Joy breaks down what they've learned from analyzing 5306 listings over the course of 3 years in 16 different industries. Find out what works, what doesn't, and how you can be sure to spend your time wisely to maximize the ROI from dealing with spam on Google Maps.

LinkedIn is greatly overlooked as a channel for most local businesses and this is a BIG missed opportunity, as you can leverage LinkedIn to build strategic partnerships to drive an avalanche of leads and sales for your businesses. In this session, we'll unpack 6 simple ways a local business can leverage LinkedIn to grow revenues and strategic partnerships in their local community.

What do we do when there’s no data? Join Noah Learner to learn how to build content that is either brand new for a website or brand new to you as an SEO. We’ll go beyond keyword research to teach you the workflows to build topic maps, internal linking maps and content briefs to both break into the SERPS for new topics and win more budget from stakeholders for your efforts.

We'll talk about November/December 2021's Vicinity Update, what it has impacted, how a business can recover, and how we think it will evolve

Stakeholders always ask for forecasts SEOs hate giving forecasts because who really knows? Here are common ways SEOs do forecasting. They are often pretty flaky. Could we create a model that is based on historical data and tied to investment? Here’s how we approached it and here’s how it works. You can do this yourselves and shut those pesky stakeholders up."

We'll have as many back as we can to answer any final questions you may have, or that didnt get addressed earlier in the day or on Slack! Here's your chance!