April 5, 2022
Time: 8:45 am – 5:30 pm Eastern
We’ll have on-demand sales ready in a few days!
Grab your coffee & let's go over how the day will progress, how to ask questions, give feedback, etc!
Charli Hunt, Founder, Proof Content
Content should be a big part of your Local SEO strategy. But after you’ve helped people find your business how do you win them as customers? Charli’s nine tips include writing content in a similar voice to your customers’, answering key questions, and adding your own unique flair.
Curtis Boyd, Founder, The Transparency Company
Our topic is about combating fake reviews, both positive and negative. We're going to dive into the data and analytics of 1000 fake review takedown requests. We're going to explore what methods worked better and what types of reviews were being removed more frequently. We're also going to examine the amount of time was spent, so you can see from our experience which reviews are more worthwhile to dispute.
Amanda Jordan, Director of Digital Strategy, RicketyRoo
Step up your analysis and reporting with Google Data Studio. Automation and tools should make your job easier, not more complicated. You will learn how to use Google Data Studio to make reporting and analysis easier including quickly, practically and efficiently creating keyword reports, backlink reports, GBP reports, and more.
Joy Hawkins, Founder, Sterling Sky
According to the 2021 Local Search Ranking Factors Study, Local SEOs are very divided on if spam fighting still works as an effective strategy. In this presentation, Joy breaks down what they've learned from analyzing 5306 listings over the course of 3 years in 16 different industries. Find out what works, what doesn't, and how you can be sure to spend your time wisely to maximize the ROI from dealing with spam on Google Maps.
Matthew Hunt, Founder, Automation Wolf
LinkedIn is greatly overlooked as a channel for most local businesses and this is a BIG missed opportunity, as you can leverage LinkedIn to build strategic partnerships to drive an avalanche of leads and sales for your businesses. In this session, we'll unpack 6 simple ways a local business can leverage LinkedIn to grow revenues and strategic partnerships in their local community.
Noah Learner, Product Director, Two Octobers
What do we do when there’s no data? Join Noah Learner to learn how to build content that is either brand new for a website or brand new to you as an SEO. We’ll go beyond keyword research to teach you the workflows to build topic maps, internal linking maps and content briefs to both break into the SERPS for new topics and win more budget from stakeholders for your efforts.
Yan Gilbert, Senior SEO Analyst, Sterling Sky Colan Nielsen, VP of Local Search, Sterling Sky
We'll talk about November/December 2021's Vicinity Update, what it has impacted, how a business can recover, and how we think it will evolve
Andrew Shotland, Founder, Local SEO Guide
Stakeholders always ask for forecasts SEOs hate giving forecasts because who really knows? Here are common ways SEOs do forecasting. They are often pretty flaky. Could we create a model that is based on historical data and tied to investment? Here’s how we approached it and here’s how it works. You can do this yourselves and shut those pesky stakeholders up."
Mike Blumenthal, Co-Founder/Analyst, Near Media
We'll have as many back as we can to answer any final questions you may have, or that didnt get addressed earlier in the day or on Slack! Here's your chance!
"During the week, you can find Mike at LocalU.org where he does a weekly podcast and at his newest project, Near Media, where he hosts a podcast with David Mihm and Greg Sterling and writes about local search and its impact on the business community. Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years. That business was very successful until it wasn’t and was crushed by the new reality of retail."
FounderLocal SEO Guide
"Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in Multi-Location & Enterprise SEO for 10+ years. Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals. Andrew has over 20 years of experience in the Internet. He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006. "
"Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky in Canada. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon, and Mozcon. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum."
"Hunt Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he’s just getting started! His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week."
Product DirectorTwo Octobers
"Noah Learner is the Product Director at Two Octobers and co-host of AgencyAutomators hangouts. He loves building tools, processes and automations that help digital marketers work smarter. He is a family guy who is obsessed with tenkara fishing, camping all over the Northwest USA, skiing and walking his dog Shadow. "
Director of Digital StrategyRickety Roo
"Amanda Jordan is the Director of Digital Strategy at RicketyRoo. She's passionate about helping small and medium-sized businesses improve their local visibility. Her background includes working with clients in the legal, health, financial, and home services industries. When she's not plotting against her Google Maps spammers she enjoys FPS shooters, ginger beer, and playing the ukulele."
"Charli is the Founder of Proof Content, where her team creates data-driven content for brands with something to say. When Charli Hunt founded Proof Content in 2012, it was a natural evolution in her family tree. Her great-great-grandfather set up Foyles the Bookshop in London in 1903, and several family members are prominent entrepreneurs. With genes like this, she grew up knowing she wanted to combine her love of creativity with her down-to-earth business sensibility. And so Proof Content was born. Proof Content is a digital marketing agency focused on the commercial power of words. It quickly developed a reputation as the go-to agency for results-driven content. When she isn’t working, Charli can be found reading excessive amounts of books and then filling her flat with them, walking her dog or wild swimming."
Senior SEO SpecialistSterling Sky
"Yan has been creating websites since 2008 and now enjoys helping others grow their businesses through SEO. Initially a freelance Toronto based local SEO consultant, he was recruited to join the team at SterlingSky. He is certified in many digital marketing products including Google Analytics, Google Mobile sites and Inbound Marketing through Hubspot Academy. Armed with a psychology degree from McGill University, Yan is adept at finding ways to help businesses achieve great ROI from their marketing efforts. When not at the computer, you will most likely find him in his garden, or building something in his workshop."
VP of Local SearchSterling Sky
"Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Like Joy, he is obsessed with everything related to Local Search and is active on many online communities including the Local Search Forum where he is a moderator."
"Curtis Boyd is the Founder of The Transparency Company, a tech company that identifies fake reviews on Google. He enjoys coding, cooking with his wife and son, and traveling around the world."
We’ve been able to invite many to LocalU through our Scholarship Sponsorship Program over the last 18 months. We’d like to continue that mission!
If you’d like to help, please purchase scholarship sponsorships by clicking on the button below – add as many scholarships to your cart as you’d like and check out. Upon payment, Carrie will contact you for your logo and link info so we can say “thanks” here on the website and on our social channels.
We’ll process the scholarships and award them through the days leading up to the event. As stated, the LocalU/SterlingSky team will match all scholarship sponsorships 1:1!
If you have any questions, don’t hesitate to reach out to Carrie at firstname.lastname@example.org.
While we wont be hosting an in-person networking event with this conference – we encourage everyone to head on over the the Local Search Forums to meet other local search professionals and business owners – ask questions and get to know one another!