A full-day local seo conference for marketers & business owners
LocalU Advanced - Toronto

October 13, 2023   |   9:00am – 5:00pm ET

Blue Mountain Village Conference Centre
242 Jozo Weider Blvd, Town Of The Blue Mountains, ON L9Y 3Z2

LocalU Advanced Toronto (Blue Mountain) October 13, 2023

We're back with all new content in an all-new location. LocalU journeys to Blue Mountain, ON by way of Toronto for our next Local SEO conference event - to take place on October 13, 2023 at Blue Mountain Village Conference Center.

Grab your ticket soon - space is limited to 125 tickets - so don't delay!

As always, we promise completely new content, never presented before at ANY conference!

Pre-Agenda Tickets are just 🇨🇦$779 +HST!

A full-day Local SEO Conference for Internet Marketing Professionals

blue mountain fall BLUE

Pre-Event Networking

Join us on Thursday, October 12, 2023, for a networking cocktail reception at the Blue Mountain Village Conference Centre Kandahar Patio from 6 pm to 8 pm. 

Kandahar Room

Friday October 13th, 2023

Agenda Friday, October 13 8:00 am to 5:00 pm

8:00 AM - 8:45 AM

Breakfast & Networking

Come grab a coffee and something to eat, get your seat and meet the rest of our attendees. Sharpen those pencils, folks!  Here we go!

8:45 AM - 9:00 AM

Intro & Housekeeping Darren Shaw, Emcee

Darren will review the details on how the day will go, who our sponsors are, and more!  

9:00 AM - 9:45 AM

Unravel The Mystery Of Google's Local Filter: A Case Study Colan Nielsen, Sterling Sky, Inc

In this enlightening session, Colan delves into the intricacies of the 'Local Filter' - a cornerstone concept of local SEO that arguably stands paramount among others. With a comprehensive approach, he explores not just the historical evolution of the local filter, but also the mechanisms for determining which competitor is influencing your visibility. The session extends well beyond mere theory, featuring a series of real-world case studies drawn from Sterling Sky's extensive client base. Expect an immersive learning experience packed with deep insights and practical takeaways.

9:50 AM - 10:35 AM

How Did That Get There? Exploring the Local Organic SERP Opportunity Beyond the NMX Claire Carlile, BrightLocal

The Local SERP is full of opportunities for businesses looking to maximize visibility and get their products and services in front of potential customers, to be in the RIGHT place at the RIGHT time.

The Local SERP is also a complicated place - featuring content pulled from a smorgasbord of sources. In this presentation Claire will take you through the SERP opportunities that are particularly attractive to local businesses, explain how these are being populated, and provide actionable tips on how to gain or influence visibility via these features.

10:40 AM - 10:50 AM


10:50 AM - 11:35 AM

Building Trust And Credibility With Short-Form Content Workshop Matthew Hunt, Demandii

In this 1-hour workshop, personal branding expert Matthew Hunt will explain why you must step up your short-form content game on social media. He'll teach you how to find compelling short-form content in one hour each month through 5 copywriting exercises. You will walk away with five short-form content briefs you can turn into impactful short-form content that same week.

11:40 AM - 12:15 PM

Website Audit Panel!

We'll ask attendees to submit websites to be audited by our panel of experts. Topics to be covered include GBP, UX, Content, Links, Technical SEO & More!

12:15 PM - 1:15 PM


1:15 PM - 2:00 PM

Customizing GA4 For Local Business Reporting Dana DiTomaso, Kick Point

2:00 PM - 2:45 PM

Insights And Tactics From Studying 1 Million Google Business Profiles Darren Shaw, Whitespark

This study of over 1 million Google Business Profiles explores how businesses optimize core features to analyze trends, understand feature usage, and provide benchmarks by industry. You will learn about the ranking and conversion opportunities that your competition is ignoring, and get practical optimization tips that you can implement in your agency or business immediately.

Whitespark performed this study at a smaller scale in 2020, so we’ll also share how GBP feature adoption has changed.

2:45 PM - 3:15 PM

Refreshment & Networking Break

Have a snack and an afternoon pick-me-up - visit with our sponsors and vendors or just make connections with other attendees and speakers!

3:15 PM - 4:00 PM

Does Link Building Actually Influence Local Pack Rankings? Joy Hawkins, Sterling Sky

According to a BrightLocal survey, 100% of local SEO experts think link building is effective for boosting businesses' local search rankings. What if I told you this isn't always true? In this session, Joy will share never-before-seen case studies that show exactly what happened to both organic and local rankings when we did nothing but link building. Spoiler alert: the results were very different. Links do not impact the organic + local algorithm the same. Joy will also break down what types of links still work and what does not. She'll address guest posts, citations, and a few others.

4:00 PM - 4:45 PM

Google's Helpful Content System Has Radically Changed How They Rank Search Results. Marie Haynes, Marie Haynes Consulting

4:45 PM - 5:00 PM

Final Q&A

Our Speakers

Local U brings together some of the top minds in local search – sharing content specifically curated for this event, and this audience!

Check out our speaker lineup for LocalU Toronto (Blue Mountain)!

      • Marie Haynes, Marie Haynes Consulting

      • Matthew Hunt, Demandii
      • Claire Carlile, BrightLocal
      • Dana DiTomaso, Kick Point
      • Colan Nielsen, Sterling Sky
      • Joy Hawkins, Sterling Sky
      • Emcee & Speaker: Darren Shaw, Whitespark
Darren Shaw

Darren Shaw


Claire Carlile


Matthew Hunt


Joy Hawkins

Joy Hawkins

Sterling Sky

Colan Nielsen

Colan Nielsen

Sterling Sky

Marie Haynes

Marie Haynes Consulting

Dana DiTomaso

Kick Point

We have a limited room block available at a discount for attendees - BOOK YOUR SPACE SOON!  There are a few different lodging options.  You can book online or give the team at Blue Mountain a call and they'll help you book using our special promo codes - just follow the link below to learn more

Transportation to Blue Mountain

Please note - Blue Mountain is approximately 2 hours from Toronto/Pearson Airport (YYZ) - please ensure you have transportation (car rental, shuttle, etc.) arranged.

Photos from Previous LocalU Events

LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.

Image via Anthony Johnson Photography

Past LocalU Photo Gallery

Our Sponsors

Interested in sponsoring LocalU Advanced? We’d love to have you. Learn more about our sponsorship levels here: https://localu.org/sponsors.

Order Tickets Order Tickets Limited Capacity. Register Today!

Refunds, for any reason, can only be made up to two weeks prior to the event.