Home Forums Local Search Campaigns Thumbtack, Houzz, & Pay-Per-Lead Directories

This topic contains 10 replies, has 7 voices, and was last updated by  Daryl Johnson 3 years, 4 months ago.

Viewing 11 posts - 1 through 11 (of 11 total)
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  • #9287

    YDOP
    Participant

    Anyone have any success or thoughts with using service sites such as Thumbtack, Houzz, HomeAdvisor, etc?

    Are there any others that might be worth looking into?

    We’re considering it for some of our local service area business (SAB) clients.

    -Justin Mosebach

    #9297

    Mary Bowling
    Keymaster

    From the selection of sites you mention, it sounds like you may be talking about home services-type SABs. I don’t think there’s any question that there are a lot of players trying to get a piece of the pie in this niche.

    If I were marketing those kinds of businesses, I would be trying to get the requirements taken care of to participate in Amazon home services marketing. Amazon has a huge audience and its program is up and running. Next, I’d check to see if there were additional requirements for Google home services ads as I see those expanding across the country and the early adopters will get a jump on their competitors.

    If I stilled needed more leads, then I’d get set up with some of the smaller players, like Home Advisor, etc.

    For the long game, tho, I’d really be concentrating on building up my brand recognition and offline referrals. I’d be making sure I had a robust program for getting feedback from all of my customers and continually improving my services based on that feedback. I’d be gathering email addresses and taking email marketing very seriously. I’d also provide rewards for customers who make referrals and coupons for them to share with their friends, co-workers and neighbors. This effort would be aimed at getting more leads w/o having to rely on Google, Amazon, etc for them.

    #9299
    Amy Arnold
    Amy Arnold
    Participant

    For home improvement related businesses, I know that Houzz can be a good/very good referral source and industry-relevant citation source.

    You must take the time to build out a solid profile and use lots of original images, optimized with image-appropriate, long-tail phrases. Avoid exact match keywords circa 2008.

    This means the client has to provide sets of images for projects they are working on. It’s likely the have pictures of their past projects they can share with you today.

    #9309
    Ed Reese
    Ed Reese
    Keymaster

    I have two clients doing really well on Houzz. I highly recommend them both for home improvement, landscaping, and other services they list. Think of it from a barnacle SEO standpoint (Mary’s blog post) as well as an audience standpoint.

    #9321

    Dana DiTomaso
    Participant

    Agreed, re: Houzz. Our clients who are in that space have seen excellent results from that site.

    #9329
    Andrew Shotland
    Andrew Shotland
    Moderator

    Very relevant question as this recently hit my in-box bcc’d from a home services client:

    “Dear {Sales Rep},

    We’ve given Porch.com long enough to make a determination regarding the quality of the leads we have been receiving: Everyone in my office is telling me the leads are terrible; we are getting weird requests, requests from people who are not serious about doing the work, and many others that never call us back.

    Please cancel the service, we DO NOT wish to continue using porch.com, or continue paying money to porch.com for leads that give us a negative R.O.I.”

    #9336

    Daryl Johnson
    Participant

    Ive had a few issues with Home Advisor publishing local profiles on behalf of the client with their tracking info, but haven’t used Houzz yet

    #9337

    YDOP
    Participant

    Thanks all for the feedback!

    -Justin Mosebach

    #9338

    YDOP
    Participant

    Daryl, has HomeAdvisor provided good leads to your client?

    -Justin Mosebach

    #10165

    YDOP
    Participant

    HomeBlue is another one that a client mentioned. Anyone have experience with them?

    -Justin Mosebach

    • This reply was modified 3 years, 10 months ago by  YDOP.
    #11266

    Daryl Johnson
    Participant

    Home Advisor is hit and miss honestly.

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