Home Forums All things Google+ Local AdWords & Adwords Express Speculation/Insight into New Google Local Pack Ads

This topic contains 12 replies, has 4 voices, and was last updated by Imprezzio Imprezzio 3 years, 2 months ago.

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  • #11415
    Ross Dunn
    Ross Dunn
    Participant

    Hi there, does anyone have any insight into whether the new local pack ads may allow for a business to advertise outside of their immediate local area? For example, we have a client who is located in the Kendall area of Miami which is just outside of the Miami area they want to attract business from.

    In fact, we have quite a few clients that might benefit from this, and I expect many of you would as well. Thoughts?

    Thank you!

    #11416

    Mike Blumenthal
    Keymaster

    Joy asked Google at the local training and he was unable by corporate dictum to say anything. So everything at this point is speculative other than the fact that it is coming.

    the question is how will Google determine relevance and how will they evaluate quality….what will the radius be? these are totally unknown but it obviously creates an almost infinite amount of high value inventory for Google.

    And the narrower the radius the more the increase in inventory but clearly there will be a point of diminishing returns for them so it will likely based on the industry density and market area.

    #11419
    Adam Dorfman
    Adam Dorfman
    Participant

    I’m curious to see how this plays out as well. Yesterday I optimistically suggested that perhaps instead of trying to spam GMB, businesses that service people outside of their direct area and CPG companies looking for a maps footprint will be able to use these ads to promote their businesses.

    #11420

    Mike Blumenthal
    Keymaster

    If you saw my tweets yesterday I think that we can safely assume that it will largely be a revenue issue.

    Google is maximizing free cash flow with all hands on deck to.fund their “next big thing”.

    It’s existential.

    #11421
    Imprezzio
    Imprezzio
    Participant

    The farther away you get, the less likely the location extension will show. It’s also based on things like Quality Score and ad relevance. So if Google has 6 people to choose from, and 1 spot, they would probably pick the one that’s most relevant (actually in that city) with the better quality score/performing ads. I think it’s definitely possible to show in surrounding cities but not as likely if there are lots of good competitors who are actually in that city with great AdWords accounts.

    #11422
    Ross Dunn
    Ross Dunn
    Participant

    Thank you all, and Joy, I completely agree that makes the most sense. Ah well, at least there will be an opportunity for our clients. Besides, Google will still likely rotate the result with other advertisers in the right conditions (e.g. daily budgets, higher bids, etc.)

    #11424

    Mike Blumenthal
    Keymaster

    I think it may in some ways work like this new experimental highly contextual ad format we saw yesterday where the listings were “nearby” and only showed if they were open.

    I did this screen shot at 4:30 and got 3 listings but at 6:00 only one location was open. I haven’t yet determined how physically close these ad locations were to me. But I am betting not that far away

    #11428
    Ross Dunn
    Ross Dunn
    Participant

    Very interesting Mike, thank you for sharing that. Here is mine from today with the Ad in the spot shown at SMX Adv… I am surprised I am seeing that here.

    local results in Victoria bc with Ad

    • This reply was modified 3 years, 2 months ago by Ross Dunn Ross Dunn.
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    #11432

    Mike Blumenthal
    Keymaster

    So in your example the add is in the Pack but the free pack is still 3 listings below it?

    #11433

    Mike Blumenthal
    Keymaster

    So in your example the add is in the Pack but the free pack is still 3 listings below it?

    My example was search in a browser…where was yours from?

    #11436

    Mike Blumenthal
    Keymaster

    Here is a map that plots the area of the Local Pack vs the area of the Nearby Ads. Clearly, in the early days when there is little inventory, these hyper local ads will allow for greater local reach. But I would guess that over time the radius might end up like the Local Pack

    Key:

    #11439
    Ross Dunn
    Ross Dunn
    Participant

    My example was from conducting a search on my phone and then clicking Maps. Now I understand I got jumbled up because that form of ad has been around a while. Sorry for the misdirection.

    • This reply was modified 3 years, 2 months ago by Ross Dunn Ross Dunn.
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