For those of you who don’t know me – I’m a markup nerd – and proud of it. I’m constantly trying to find a way to mark up content and make it more useful for search engines. Sometimes I have to back up and ask myself if it really MATTERS if that content is marked up – sometimes the answer is yes, sometimes it’s no.
My question is – what are the top content types or properties that you like to mark up for local search. My favorite is of course, Local Business markup – beyond that I like to combine a few types of markup with local business and add in Organization info as well as Postal Address.
Also – love to mark up reviews. What are your faves?