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    Shea BenedictShea Benedict


    We are implementing Attorney Schema on one of our clients websites but we are trying to figure out the best way to do it. Does it matter if the postal address isn’t marked up under the Attorney Schema? As of right now, the name, URL, logo, Google+ page, and map link are all marked up under the attorney item type. The postal address and geo coordinates are marked up in a separate area. The structured data testing tool says that these are all marked up correctly, but I didn’t know if it would be better for the address to be marked up in the overall attorney item type. Any help would be appreciated! Thanks!



    Use JSON and it doesn’t mess up any formatting on the site. I love it. Whitespark made a super-amazing guide that I follow:


    David DeeringDavid Deering

    Hi Shea. Well, to answer your question about the address, you definitely want to nest the address information within the greater Attorney markup. Sometimes it takes a few HTML5 tricks to get the nesting correct if the information is all over the page, but it can be done. Another option, as Joy mentioned, is to use JSON-LD, which might save you some nesting headaches. However, a little known fact is that Google now allows webmasters to use all meta tags with structured data markups. So in other words, microdata markups no longer have to be added “in-line” to a page. You can use all meta tags and simply place the markup in the head, body, or footer of the page.

    I haven’t had an opportunity to write about the above change, but not to plug myself, I recently spoke about this and another recent change in Google’s structured data guidelines on a podcast that might be helpful: http://www.sitevisibility.co.uk/blog/2015/07/16/changes-in-googles-structured-data-testing-tool-guidelines-internet-marketing-podcast-290/.

    I hope this information helps.


    Shea BenedictShea Benedict

    Thanks so much for the feedback!

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