Home Forums All things Google+ Local AdWords & Adwords Express Reviews from Google+ Local shown below an ad

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This topic contains 29 replies, has 8 voices, and was last updated by  Adrien O’Leary 4 years, 2 months ago.

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  • #2783

    Mike Blumenthal
    Keymaster

    According to Google support the star ratings are only triggered when the ad is shown in the top positions. Certainly the ones at top and I have seen it as low as position four on the side but if they are below that the stars might not show.

    Melting Point Jewelry Buffalo NY Search

    #2798

    Mike Blumenthal
    Keymaster

    Interestingly in the above example, both Walmart and Macy’s are using a third party ResellerRatings:
    “Google has published that advertisers with our Seller Rating Extensions on average get a 17% increase in click through rate. This means a 14.5% drop in CPC for exactly the same position.”

    I assume that works in conjunction with the local extensions?

    http://www.resellerratings.com/merchant-solutions

    #2808

    Phil Rozek
    Participant

    @Mike

    Seller Rating extensions and Location extensions are separate. I believe they can coexist in the same ad (which is what you’re asking, I assume?) but you can have one without the other.

    #2813

    Mike Blumenthal
    Keymaster

    I was marveling that seller ratings go to a third party site.

    #2814

    Phil Rozek
    Participant

    Yeah, there are only a couple of sites that aggregate reviews like the ones in the screenshot (mostly for ecommerce sites). ResellerRatings is one. BazaarVoice is another. There may be a couple more.

    #2850

    Hi all, there has been a lot of activity here. I confirm that Seller Rating Extensions and Location Extensions are separate. Yet, in the example I initially gave, the stars linked to the Google+ Local page of the business (where the reviews were available) while – when Seller Rating Extensions are shown – a click on the ratings brings you to a page hosted by Google that displays reviews left on third-parties (like https://www.google.co.uk/shopping/seller?q=1ereavenue.com).

    FYI, this morning, for https://www.google.ca/#q=extension+cheveux+montréal, one can see another example of ratings from Google+ Local being shown below an ad… without me having figured out how to produce that for a client 🙁

    #2857

    Mike Blumenthal
    Keymaster

    Have you tried calling Google AdWords support? Clearly they could be Adwords Express which makes it easy. But the question of whether you can get your Plus Review stars on a regular AdWords campaign should be able to be answered by them.

    Worldwide Phone Support Information – https://support.google.com/adwords/answer/1385067
    US – (1-866-246-6453)

    #2859

    Awesome. Let me talk to Google and get back to you on this. Thanks.

    #2862

    Phil Rozek
    Participant

    @Adrien
    @Mike

    I tried getting a client’s Google Plus review stars showing in his standard (non-Express) AdWords campaign. Technically Google seemed to allow it, but I ran into some issue that I couldn’t figure out. The rules for excerpting directly versus paraphrasing a review are very unclear. Still haven’t figured it out. I’d be interested in hearing what you find, Adrien.

    #2870

    Here are the information I’ve just got from an official rep:

    So, first, you have to make sure that you add the Google+ Local page as an Ad Extension within the AdWords interface. Once you have done that, there is not a guarantee that the Reviews& Stars will appear as it depends on:

    • Are there enough pertinent reviews for that business.
    • Position of the Ad and available Ad Slot space.

    He then added that, when he meant Ad Extension, he meant Social Extensions.

    This does not really answer my questions… as I have still not managed to get a client to have their ratings displayed (rather than their number of followers on Google+). Anyway. I keep you posted if I notice anything new on this subject.

    Thanks.

    #2873

    Mike Blumenthal
    Keymaster

    With Seller extensions you will need a minimum of 35 reviews at 4/5 or higher for Google to start showing these as Seller Rating Extensions. So there is apparently a similar threshold for local reviews the question being: what is the number?

    #2916

    Phil Rozek
    Participant

    @Mike

    I don’t think there’s a threshold. For one thing, there’s no mention of a minimum review count in Google’s guidelines:

    https://support.google.com/adwordspolicy/answer/3197294

    Also, review extensions don’t show reviews in aggregate. An extension in any given ad shows a direct or indirect quote from one specific review.

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