Home Forums All things Google+ Local AdWords & Adwords Express Reviews from Google+ Local shown below an ad

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  • #2813
    Mike Blumenthal
    Keymaster

    I was marveling that seller ratings go to a third party site.

    #2814
    Phil Rozek
    Participant

    Yeah, there are only a couple of sites that aggregate reviews like the ones in the screenshot (mostly for ecommerce sites). ResellerRatings is one. BazaarVoice is another. There may be a couple more.

    #2850

    Hi all, there has been a lot of activity here. I confirm that Seller Rating Extensions and Location Extensions are separate. Yet, in the example I initially gave, the stars linked to the Google+ Local page of the business (where the reviews were available) while – when Seller Rating Extensions are shown – a click on the ratings brings you to a page hosted by Google that displays reviews left on third-parties (like https://www.google.co.uk/shopping/seller?q=1ereavenue.com).

    FYI, this morning, for https://www.google.ca/#q=extension+cheveux+montréal, one can see another example of ratings from Google+ Local being shown below an ad… without me having figured out how to produce that for a client 🙁

    #2857
    Mike Blumenthal
    Keymaster

    Have you tried calling Google AdWords support? Clearly they could be Adwords Express which makes it easy. But the question of whether you can get your Plus Review stars on a regular AdWords campaign should be able to be answered by them.

    Worldwide Phone Support Information – https://support.google.com/adwords/answer/1385067
    US – (1-866-246-6453)

    #2859

    Awesome. Let me talk to Google and get back to you on this. Thanks.

    #2862
    Phil Rozek
    Participant

    @Adrien
    @Mike

    I tried getting a client’s Google Plus review stars showing in his standard (non-Express) AdWords campaign. Technically Google seemed to allow it, but I ran into some issue that I couldn’t figure out. The rules for excerpting directly versus paraphrasing a review are very unclear. Still haven’t figured it out. I’d be interested in hearing what you find, Adrien.

    #2870

    Here are the information I’ve just got from an official rep:

    So, first, you have to make sure that you add the Google+ Local page as an Ad Extension within the AdWords interface. Once you have done that, there is not a guarantee that the Reviews& Stars will appear as it depends on:

    • Are there enough pertinent reviews for that business.
    • Position of the Ad and available Ad Slot space.

    He then added that, when he meant Ad Extension, he meant Social Extensions.

    This does not really answer my questions… as I have still not managed to get a client to have their ratings displayed (rather than their number of followers on Google+). Anyway. I keep you posted if I notice anything new on this subject.

    Thanks.

    #2873
    Mike Blumenthal
    Keymaster

    With Seller extensions you will need a minimum of 35 reviews at 4/5 or higher for Google to start showing these as Seller Rating Extensions. So there is apparently a similar threshold for local reviews the question being: what is the number?

    #2916
    Phil Rozek
    Participant

    @Mike

    I don’t think there’s a threshold. For one thing, there’s no mention of a minimum review count in Google’s guidelines:

    https://support.google.com/adwordspolicy/answer/3197294

    Also, review extensions don’t show reviews in aggregate. An extension in any given ad shows a direct or indirect quote from one specific review.

    #5865
    JuliusJulius
    Member

    We were only able to replicate showing Google Reviews with ads in Adwords Express.

    #5866

    Julius, thanks for sharing that with us. I appreciate!

    #8239

    Guys, hi.

    Here is a late update on that subject.

    Today, I’ve come up ads from that national account I manage for a client (with 500+ addresses in their GMB) THAT DISPLAYED THE STAR RATINGS.

    I’ve then played around and I managed to see ratings for other location extensions than the one I first spotted… but it is very seldom… so I have no way to reproduce that at will, but I’ve seen it.

    The common points between those location extensions seen with ratings was that they had more than 10 ratings (and the average was between 4 and 5).

    #8246
    Mary Bowling
    Keymaster

    Until very recently, I believe you could only get review stars in ads via AdWords Express (or product ads). Now, if you have Google My Business hooked up correctly to Adwords and 5 or more Google reviews, you can get them in regular Adwords campaigns using location extensions. This may not have rolled out across the board, yet.

    #8247

    Mary, you’re right. I’ve now seen – in Montreal – ads with ratings with no more than 5 reviews (and I confirm that those are from AdWords accounts and not AdWords Express accounts).

    #8255

    Just found a case with 3 advertisers showing with star ratings…

    I’m curious. Have you seen instances with more than 3 advertisers appearing with star ratings?

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