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This topic contains 29 replies, has 8 voices, and was last updated by  Adrien O’Leary 4 years, 3 months ago.

Viewing 12 posts - 1 through 15 (of 30 total)
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  • #2139

    Hi,

    Here is a first message for me in this forum.

    Please see the following screenshot and look at the ads that displays the number of (Google+ Local) reviews for the business…

    Questions:

    • Have you seen such things elsewhere?
    • Have you been able to reproduce what this advertiser is doing?

    Thanks.

    Adrien O’Leary

    #2161

    David Mihm
    Keymaster

    Interesting. It looks like it is probably an Adwords extension of some kind — doesn’t look like Adwords Express. I am looking into it.

    #2163

    David Mihm
    Keymaster

    Wow, couldn’t find anything on this. I’ll check with Aaron Weiche to see if he’s come across it.

    #2166
    Carrie Hill
    Carrie Hill
    Moderator

    This is done with an AdWords extension for reviews – the account that owns the reviews needs to be the account that’s connected to adwords and you can hook them together.

    null

    • This reply was modified 5 years, 8 months ago by Carrie Hill Carrie Hill.
    #2171

    Mike Blumenthal
    Keymaster

    Carrie
    Given that it also shows the pin, does it also involve the location extension?

    PS As a side note it is automatic in AdWords Express. Although like in Adwords they only show on the higher ranking ads.

    #2174

    Mike Blumenthal
    Keymaster
    #2180

    Hi all, I appreciate your different takes on the subject.

    Carrie, to me, what is seen here is rather an experiment than the Review Extension as described here at https://support.google.com/adwords/answer/3236114?hl=en. Don’t you think so?

    #2184
    Carrie Hill
    Carrie Hill
    Moderator

    Well now I am all kinds of confused.

    I swear I had a review extension that pulled in from Google Local, but now that I think of it – it might be an AdWords Express ad. This is what happens when you manage too many different PPC accounts!

    So – if you want that type of ad, looks like AdWords Express is the only way. That’s a shame, because I have tried 4 different clients there, and all 3 of the 4 times it was a waste of money – no credible leads or conversions.

    • This reply was modified 5 years, 8 months ago by Carrie Hill Carrie Hill.
    #2186
    Aaron Weiche
    Aaron Weiche
    Keymaster

    I haven’t ran across this personally and have checked with a few on my team, if I get an update from them I’ll post it.

    I agree with Mike B. as my first thought is that it’s part of the AdWords location extension based on where it’s located in the ad and how it’s displayed. The Review Extension has only been shown to be a textual snippet of a review, not a star rating. In running through a few dozen other local search phrases I’ve yet to trigger this review star SERP on any term but the example you gave Adrien.

    #2187
    Aaron Weiche
    Aaron Weiche
    Keymaster

    OK – I managed to find another phrase that triggered it, this time in the first position.

    Reviews showing

    This ad furthers my thoughts on this being attached to the Locations Extension based on how it’s wrapped into the same line with the wider display (more characters) of that spot. Now to figure out if there is anything that controls/triggers it besides G testing it at their will.

    #2189

    Phil Rozek
    Participant

    I’m a little late to the party here, but yeah, as Aaron said, that’s a location extension, not the new “reviews extension.” As Aaron mentioned, the reviews extensions include snippets of text. They’re also not specific to Google+: you can excerpt reviews that were posted on other sites (e.g. Yahoo).

    #2193

    Aaron, thanks for joining the discussion, especially with a nice example of this phenomenon.

    Carrie, I appreciate the follow-up… and, like you, I won’t switch campaigns from AdWords to AdWords Express to take advantage of that.

    Phil, let us know if you ever find out what triggers certain location extensions to be displayed (below an ad) with their Google+ Local rating.

    Best!

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