Home Forums Local Social Reach on regular posts dropping when running Facebook ads

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    I’m working with a client who gets excellent reach on their Facebook page. Tons of likes, comments, and shares. We recently started running Facebook ads for them, with great results there as well. However, their regular posts are getting very little attention when the ads are running, which leads us to believe that Facebook is choosing to serve up the ads instead of their regular posts when the campaigns are active. Has anyone else noticed this? Is there anything we can do to combat this phenomenon, other than just boosting every single post? I can’t find anyone talking about it anywhere online.

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