December 17, 2014 at 8:01 pm #6155
I have a great client, Integrated Spine & Disc, that tasked me with a single mission – keep them in the pack for the search term “mandeville chiropractor” in their area. Over the past 3 months, and largely with the guidance of this forum, I did the following for the client and basked in the glow of success when they showed up second in the seven pack for their chosen search keywords:
-G+ local optimization
-Citation campaign thru moz local
-NAP cleanup and dupe removal
-Google Business View
This week they have dropped out of the seven pack entirely for those keywords and they are not even in the 20 businesses listed in Google Maps, though interestingly one of the individual practitioner listings from their company is now ranking well without any changes being made. They don’t have any on-site SEO so no changes have been made to the site, and as far as I can tell they aren’t being penalized for anything. I would guess it is an algo change affecting them, but all of the other search results in the pack seem to have remained fairly constant.
I’m not sure how to figure out what I need to work on to bring them back in the seven pack. Guidance for how to proceed would be appreciated.
December 18, 2014 at 8:28 am #6166
- This topic was modified 4 years, 9 months ago by J.R. Portman.
It sounds like you did optimization for Google Maps, but not for organic. Since the Pigeon update, ranking in the local packs hinges greatly on organic rankings. So now, you need to optimize the website and increase its domain authority via quality incoming links.December 18, 2014 at 8:58 am #6168
Thanks for the feedback Mary. A reputable company was handling their website SEO for years up until earlier this year, so lots of link building has already been done in the past. A quick comparison with the MOZ bar between their site and the top ranking competitor in the pack shows that my client has equal or greater domain authority, Home Page authority and link count already than most competitors. I have suggested onsite SEO to them already, but I wonder what other strategies I can use to identify the culprit here? They are being outranked by competitors that are deficient in many SEO ways compared to them so I want to make sure and suggest a tactic that I’m fairly certain will produce results.December 18, 2014 at 9:34 am #6171
JR, Google has designed their penalties so that you suffer the loss of rankings for the very term(s) you’ve over-optimized for, either on-site or via link text.
Since you are so intent on getting them to rank for a single term, they may have given the other SEO company the same goal. Just because there was a “reputable” SEO compnay working on their site, that doesn’t mean the links they built meet today’s standards. What used to be encouraged as far as link building is now condemned.
I’d start by checking the on-page optimization, the backlink text profile, the panguin tool and Google Webmaster Tools and GA for clues.December 18, 2014 at 10:36 am #6173
Mary is likely right about the site.
But there are 3 other important things that could be penalizing you on the local side of the house.
1) There is a closed listing at that address, with the same phone. Partially different name. So maybe rebranding?
2) Dupes always hurt ranking, even legit practitioner dupes.
Both new maps and classic maps hide dupes these days so need to dig. No dupes show for phone search BUT check this. Use CLASSIC and search for: “Chiropractor 3441 East Causeway Approach Mandeville, Louisiana”
Those practitioner dupes are claimed and optimized. Should be ‘minimized’ instead so they won’t displace the main practice listing.
Oops sorry, browser keeps locking up. Saving before I lose what I’ve typed so far. Back to explain after I reboot.December 18, 2014 at 10:57 am #6174
Sorry, continued below…
Mary makes some great points about the organic side.
1) Re closed listing… Joy and I have been seeing a TON of cases where an old closed listing at same address and phone or even same phone and old address, seems to be penalizing or wrongly suppressing the new listing.
2) Re the practitioner dupes.
1st off the names are in violation now that descriptors are no longer allowed. Don’t think that would give you a penalty BUT adding KW to the names makes them MORE important for the KW “Chiropractor” when what you really want to do is strip those down and MINIMIZE them, so they don’t hurt the main practice ranking. The link below explains how.
Additionally those Dr listings are maxed out with images, all the categories and huge KW rich descriptions. PLUS they are both going to home just like the practice listing is.
So basically they are all competing for one spot in the pack and essentially cancelling each other out OR just confusing the algo, because they all look fully enhanced and important.
So which one should she pick for the pack? She’s not going to give one location 3 spots in the 7 pack. Sometimes she just gets confused, throws up her hands and does not pick any. OR ranks a Dr with zero reviews, when you really want the practice with 19 reviews to rank.
I wrote up a strategy for minimizing the Dr dupes and dealing with the ranking problem below. All the consultants that have tried it tell me it works well. And Google even agreed when I showed it to them, that this makes sense.
In that post I advocate NOT even claiming practitioner dupes in most cases, for a variety of reasons, so keep that in mind for next time. But since these are already claimed just strip them down. Name should be name only. And most important links should go to Dr bio page or meet the team page or whatever.
Hope that helps a little.December 18, 2014 at 12:00 pm #6177
Mary – Thanks for the advice for the new approach to on-site SEO and tool suggestions. Is GA Google Analytics?
Linda – Thank you sooooo much for the detailed response and article link. Yes, I see now that optimizing those ind. practitioner listings was not a good thing to do, and in the future I’ll leave any ind. pract listing unclaimed. I have stripped them down to prevent competition with the main practice listing and made all the edits you suggested.
As far as the closed listing is concerned, if I understand correctly I can’t delete it from maps, so what action can I take to keep it from penalizing the new listing? What steps have you and Joy taken for the cases you’ve come across where the closed listing is causing problems?December 18, 2014 at 12:18 pm #6179
Hi JR, good deal on the edits. If that was the only problem, you’d likely see improvement pretty quickly. But if there are onsite and closed listing complications that’s another story.
On the closed listing problem. I’ve identified it as a problem many times when I’ve done troubleshooting but I no longer personally work on listings or do consulting, so have not dealt with trying to find a solution.
But I think Joy has. We’ve talked about it a few times but I’m just not sure what all she’s tried and what has worked. The main thing is cautioning against marking listings closed in the future if there is anyway they could be merged or just ignored. But in this case it’s already an issue, so not sure.
She’s a member here so hopefully she’ll see this post. If she doesn’t reply by tomorrow I’ll try to ping her.December 18, 2014 at 1:44 pm #6185
One way to “minimize” the practitioner listings is to use an interior page of the site like a page about that practitioner as the URL in My Business.
December 18, 2014 at 1:58 pm #6187
- This reply was modified 4 years, 9 months ago by Mike Blumenthal.
Thanks Mike, I agree and explained that’s the most important thing, above. And I see he already changed the URLS and the change went live right away.
JR did you take the KW out of the names too? It’s still showing live. Did it make you reverify?December 18, 2014 at 2:04 pm #6188
Yes, by GA I meant Google Analytics.
When I do a site: search to get a quick view of page titles, etc, the home page does not appear for me. Normally, the home page of a site appears first in the SERPs for that search.
You might want to see if you see the same thing and investigate further if you do.December 18, 2014 at 2:37 pm #6189
Linda – yes, I took the keywords out of the names, but that edit is still pending. No, it didn’t make me re-verify (yet, at least).
Mary – I see what you mean about the homepage not showing up in a search for site:http://www.mandevillechiropractor.com/
What do you think that could mean? Sorry, on-site SEO is not my strong suit, but that’s why I’m here…
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