Home Forums Do No Follow Links Matter in Local Search?

This topic contains 4 replies, has 4 voices, and was last updated by  Mary Bowling 3 years, 11 months ago.

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  • #8557

    Mary Bowling
    Keymaster

    I definitely think they do! What is your opinion on this topic?

    #8563
    Imprezzio
    Imprezzio
    Participant

    I agree that they do because they contribute to NAP consistency.

    #8567

    Mike Blumenthal
    Keymaster

    The pluses
    1- Any link that sends qualified traffic is a good link
    2- It can’t cause any Google “harm” in the form of penalties
    3- Google might still use them anyways at least for indexing and possibly for ranking

    The negatives
    Hmm…

    #8599

    Will Scott
    Keymaster

    I think they’re worth having, especially if from authoritative sites.

    Blah, blah, wikipedia example, blah blah. Seriously though, Google tracks a bunch of stuff they don’t “index”. A great example of this is URls in the SERPs.

    From Matt Cutts in 2008: https://www.mattcutts.com/blog/google-noindex-behavior/

    So, if Google will still “index” the unindexable when they see fit, e.g. someone has linked to it or Google thinks it’s “good for users” then I find the whole noindex / nofollow thing to be a bit of a farce.

    #8623

    Mary Bowling
    Keymaster

    I agree with you, Will. The penguin massacres scared so many sites into no-following all of their links that I doubt it makes much difference if a link is followed or no-followed anymore.

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