My client just signed up w/ one of the big ORM providers and during their pitch they showed my client his Yext PowerListing score, which was only 44%.
I explained to them that I use Moz Local which has a score of 92%. The client wanted to know why there’s such a discrepancy. I explained that the Yext score is not a deep scan- and is a free tool. Additionally, I’m a little skeptical due to this is more of a sales tool than listing management… at least the free tool is.
Chris, take a look at the places where each of these platforms distributes data.
Moz actually distributes data to places that matter – in fact only to places that matter.
Yext distributes data to a few places that matter, but to many, many places that do not matter. And it misses all of the major data providers except Factual.
IMO, if they want Yext and have the money, there is no reason for them not to use as long as they realize what they are getting and what they cannot expect to get from it. Then, they either need Moz Local, too, or need to deal with the data providers individually.
Yext shows the error rate while Moz shows the accomplishment state.
Thus the Moz score is best at 100% while the Yext score is best at 0%.
They are measured differently and Moz shows your grade towards accomplishing things that matter like adding photos in addition to having accuracy in NAP.
The Yext score is a marketing tool to convince folks that they need to fix the errors. What they don’t tell you is that one of the things that will give you more errors is NOT having signed up for Yext. Thus it is impossible to score zero.
Have you done manual searches for local citation opportunities in the towns/neighborhoods they wish to rank for? Those can also be a nice source of referrals.
And if they already have all the citations that matter, then work on something else. I’d suggest links as having the most potential to move the dial, especially local links that can pass referrals to the business.