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This topic contains 4 replies, has 2 voices, and was last updated by  Mary Bowling 4 years, 5 months ago.

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  • #6890

    Mary Bowling
    Keymaster

    A few of our moderators and forum members did a Google hangout this morning where we discussed some recent local search news and discussed problems members are trying to find solutions to.  The video recording of the hangout will be posted in the forum.

    We hope to do these on a regular basis.

    Please post here with any ideas that you think would make good topics for hangouts and keep an eye out for email announcing the next hangout. Only 10 people can be part of the discussion in a hangout, so the first members to respond will get those slots. Everyone else is able to watch and chat in their own questions. Questions that don’t get answered in the hangout will go into the forum and we’ll try to answer them there.

    #6920

    Mary Bowling
    Keymaster

    I know of a lot of people having trouble with getting things working well in the new bulk dashboard. Some brands seem to be getting good support from Google while others don’t. Does anyone what to discuss how to resolve problems in the new bulk dash?

    #6927

    YDOP
    Participant

    Mary,

    The one from Friday was very insightful! I’ll definitely plan to continue watching them.

    Discussing bulk for Google would be helpful. I’ve had the same experience – sometimes they’re more helpful than others.

    Would also be nice to know what other directories offer bulk uploads.

    -Justin Mosebach

    #7198

    YDOP
    Participant

    We have a new orthodontist client that has 2 locations. The name of the business is “Lititz Orthodontics”… the one location is in Lititz, PA and the other is in Lancaster, PA (the towns are about a :20 drive from each other).

    I assume that we could use the homepage as the URL for the main location, and a unique location page for the secondary location. Or, should we definitely create a unique landing page for the Lititz and Lancaster offices?

    Also, there is only one orthodontist that works at the practice. So, I’m assuming that we’ll also set up practitioner listings at both locations. For those listings, can we use the same landing page URL (and just Schema both addresses)?

    Thanks for your feedback!
    -Justin Mosebach

    #7233

    Mary Bowling
    Keymaster

    @Justin,
    Ideally, you should point the Plus listing for each location to the page on your site about that specific location. HOWEVER, this does not always result in the highest rankings you might be capable of achieving. With only 2 locations, I lean towards pointing them both to the home page, which typically has the highest page authority on a website. I also make sure that the home page is well optimized for both locations and that is is very easy for users to find and click through to additional information about each of the locations.

    Here are Google’s guidelines for practitioner listings (bolding mine):
    Individual practitioners (e.g. doctors, lawyers, real estate agents)

    An individual practitioner is a public facing professional, typically with his or her own customer base. Doctors, dentists, lawyers, financial planners, and insurance or real estate agents all are individual practitioners. Pages for practitioners may include title or degree certification (e.g. Dr., MD, JD, Esq., CFA).

    An individual practitioner should create his or her own dedicated page if:

    He or she operates in a public-facing role. Support staff should not create their own page.
    He or she is directly contactable at the verified location during stated hours.
    A practitioner should not have multiple pages to cover all of his or her specializations.

    Solo practitioners belonging to branded organizations

    If a practitioner is the sole public-facing one at this location and represents a branded organization, the practitioner page should not be separate from the organization’s page. Instead, create a single page, titled using the following format: [brand/company]: [practitioner name].

    Acceptable: “Allstate: Joe Miller” (if Joe is the sole public-facing practitioner at this Allstate-branded location)

    I interpret this as meaning solo practitioners and their brand (practice name), should only create one listing using the naming convention: Practice Name: Practitioner Name.

    You also need to be careful that you are publishing the actual hours that the practitioner is at each of his locations. Here are the full guidelines: https://support.google.com/business/answer/3038177?hl=en

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