March 6, 2018 at 3:54 am #16299
I was just wondering, YouTube videos can be very useful with regards to local SEO but how can I optimize our Youtube videos if the business serves multiple locations. Also, most of the videos we have are results of the service that we offer. Thank you!March 6, 2018 at 7:16 am #16302Carrie HillModerator
My take on optimizing video for Local Search runs much along my philosophy for optimizing pages for local search – it’s REALLY hard to get 1 page to rank organically for more than one location. IE – ranking 1 page for Denver AND Westminster organically is pretty tough.
My thought is to make sure each video focuses on a specific location…. talk about it in the video, make sure that location is in the transcript, description, title, etc. Embed it on a page that also talks about all those things. Build links to it (maybe even on YouTube as well) which is ESP necessary if the location is NOT the location in your address. You’re never going to get a map pack for a location that is not within your proximity – but you could get an organic result and a video result for the right terms/location/optimization.
Hope this helps.
CarrieMarch 6, 2018 at 8:11 am #16305Paula FrenchKeymaster
I completely agree with Carrie.
Best is to create videos that are truly unique to a location – since you mentioned the videos feature results of your services, focus all the elements Carrie suggested on the customer’s real location. If it’s a little suburb, you could mention the metro area that it is in, as that is natural to me.
While it will take time to curate content specific to all your locations, it will be the best way to offer truly relevant and unique content to searchers!
PaulaMarch 7, 2018 at 6:42 am #16321
Thank Paula and Carrie. So does that mean that I can’t optimize the existing videos that we have? Also, How about optimizing the about page of the youtube channel with the locations? Will that be possible or allowed?March 8, 2018 at 6:03 am #16346Carrie HillModerator
I think you can put some optimization in the YouTube title and description – if you CAN you might go back and layover some text in your video that talks about an individual location. Not 100% sure that would make much of a difference to GOOGLE but the user would appreciate the local-focus as they watch.
CarrieMarch 14, 2018 at 12:18 am #16412
Thanks! I’ve talked with my team and we decided to make videos for each of the locations. Though, I might still go back to our previous videos and make some optimization too.
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