April 12, 2016 at 9:06 am #11171
In November 2015, Google officially released (rather than leaking) its Search Quality Evaluator Guidelines. Now (April 2016) they have been updated.
Current Guidelines: searchqualityevaluatorguidelines.pdf
Jennifer Slegg’s commentary on the updates made in April 2016: http://www.thesempost.com/updated-google-quality-rater-guidelines-eat/
These are used by human quality raters to score the quality of specific content on the web. Their input is used to help refine the algorithms.
These guidelines explain clearly what attributes Google views as signs of low. medium and high quality web pages and websites. For the first time, the guidelines refer to the reputation of the website, of the author(s) of the content and of the business behind the website. The document also discusses the purpose of the page, task completion and points out differing expectations for different types of sites and pages.
Anyone who works in internet marketing can benefit from reading this document. It provides great insight into the directions Google wants to go in rewarding good content and scrubbing poor content out of its index.April 13, 2016 at 4:04 pm #11181
Awesome stuff there Mary. I plowed through it over one week 4 months back. Coffee helps.
Actually, last month we started taking time our writers to review and understand the difference between a low quality page and high quality page.
We have actually started going back and updating old blog posts etc instead of writing or working on new content.
I feel like Google just wrote part of the operations manual for my company.
It also raises many questions about marking up pages again for authorship. We do for NAP, reviews and a few other items. But do I set these SMB owners up with authorship?April 22, 2016 at 7:33 am #11204
I would use authorship, Cody. The SMBs are the niche and local experts and they can build their reputation up as such on Google. The value of attributing content written by others to the SMB, though, is unclear.
Within the last couple of weeks, Google pared down the guidelines by 10-12 pages, but I didn’t find anything significant in the new version.April 22, 2016 at 7:57 am #11206
To implement Authorship you can use rel=author linking back to their G+ personal profile or perhaps a broader view might be to use the Schema https://schema.org/authorMay 5, 2016 at 7:49 am #11254
These guidelines also discuss how Google essentially has different expectations for big brands than it does for little biz. Big brands seemed to have had an advantage for while, but that could change for those that aren’t devoting much in the way of resources to their location directory pages. Google states it expects: “….websites of large companies and organizations to put a great deal of effort into creating a good user experience”.
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