Home Forums All things Google+ Local Google Plus (the social network and backbone) Google Plus Relevance to Local Search

This topic contains 2 replies, has 2 voices, and was last updated by  Mike Blumenthal 2 years, 1 month ago.

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  • #14431
    MDG Advertising
    MDG Advertising
    Participant

    Hi all,

    In last year’s LocalU Advanced Workshop, the presentation about Google Plus and it’s impact on maps listings was extremely interesting to our team. With the global launch of Google Posts and the stop of auto-creating a Google Plus page when adding a new business to GMB, do the facts still hold true: Is Google Plus still a must-have/often-utilized resource to take your local search ranking to the next level?

    Thank you!

    Markella

    #14448

    Mike Blumenthal
    Keymaster

    Let me unpack this…

    Google Plus still has attributes that seem like they are beneficial to Local success, there is still a verified relationship to the entity (ie the business), there are clear relevance signals with collections and their are obvious authority signals with sharing, plussing and commenting.

    In the case of Posts, there is a verified relationship with the entity. And just based on the content and the links there is some amount of relevance. But what is not clear to me is how they would measure authority. Is it total views? Is it shares of the content? Click through?

    What we don’t know yet is whether Google trusts and uses the content and whatever authority measure they might have Posts. My gut says, its still too early for the search engineers to trust it….

    Barbara Oliver continues to climb in rankings and her main tactics and have been Plus and Reviews. That being said, the waters are muddied by the fact that Barbara has been using Posts almost from day one.

    We have yet to independently test Posts to see if we can ascertain an effect.

    My sense is that Plus still works, that Posts makes all kinds of sense for other reasons. But that the jury is out on any ranking value to Posts and whether it might be an alternative to Plus.

    B Oliver Ranking chart for past 12 months

    #14450

    Mike Blumenthal
    Keymaster

    Note I would say that Plus is under-utilized not “often-utilized” resource in Local. 🙂

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