Is it worth opting in when Google says that you can change your Places page to a custom URL? I know Mike Blumenthal wrote this LocalU blog post about it in May.
We’ve had clients who have had their non-custom Google+ URL changed (https://plus.google.com/123456789/) to a different number, and the old listing URL shows a 404 error (without redirecting to the current G+ URL).
The problem is that we typically post the Google+ URL on directories and/or on their website. Then – without warning (shocker, I know) – the Google+ URL changes.
Any thoughts on if customizing the URL would eliminate the change from taking place, sending potential customers who see an old link to a 404’d Google Place page?