We’ve heard rumblings that Google is starting to crawl NAP data on brand Facebook pages, impacting your overall ranking. We have Facebook tracking numbers on many of our client’s Facebook pages. Trying to decipher the legitimacy of this information and if we should change our Facebook tracking numbers to match our website and Google listings. This isn’t great news for our internal tracking, but if it helps us rank higher… – that’s where our confusion lies.
Google can certainly read the phone numbers that are present on your Facebook pages. Because of the prominence of Facebook, the information is trusted as well. I would certainly recommend treating Facebook as you would any other citation, and listing the official NAP.
I understand this is a challenge for tracking, so here is one idea: While this won’t register calls from people who locate the number directly on the Facebook page, you could install dynamic phone number switching on the website itself such that when someone clicks over from Facebook, they see a different phone number. You’ll then at least have SOME conversion metrics from your Facebook efforts.
Hope that helps, let me know if I can clarify anything!
One thing that you could do that would be simple IF you only have one Facebook tracking number would be to add it to Google as a second number in the GMB. This would require that you not use the number any place else.