Home Forums All things Google+ Local Google Places for Business Dashboard & Bulk Upload Issues & Tactics Google Bulk Not Transitioning to New Dashboard. Should I start over?

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    Mike Blumenthal

    Hoping you can help get some answers around our bulk feed accounts. Google made the announcement months ago regarding the dashboard upgrades and then announces Google My Business with even more functionality and we are still stuck in 2009. How we can get some answers or better yet take some action? Can you lean on your Google Bulk contacts? Can we blow out our entire bulk feed and start over (in the new dashboard??) just trying to get creative with possible ideas.

    Let me know what you guys think but this waiting game with no info (from Google) is killing me and I want to feel like we are at least taking some type of proactive steps.

    The “Can we blow out our entire bulk feed and start over (in the new dashboard??)” is the question I’m most curious to hear your thoughts on. I’ve thought about this a couple times but always strongly advised against it as being much too aggressive for large national-local brands. That said, some of these companies have been stuck in this purgatory for years now and are getting frustrated to the point of becoming much more aggressive. Even if their listings become a mess for a month or two, they may be willing to take that chance in order to get access to the new interface and features.
    I received this email and I thought that it was worth discussing in detail.

    The short answer is no, it is not a good idea to blow out the existing feed and start over. It will likely cause additional issues with the transition, now or perhaps in the future.

    Google’s process for migrating bulk users is similar to what they did with individual businesses in the Places to My Business transition. They work through the use cases, focusing in the simple ones first and once they have a good handle on the issues, move those specific use cases over en masse.

    Given the change in rules about “ownership” of the listing those that had fewer ownership claims were the ones that went first. As they moved through the easy cases they got to the more complicated cases where listings were claimed in both plus and places, or bulk and places or perhaps in bulks, places and plus. Or perhaps they were claimed multiple times in multiple places.

    Obviously the more aggressive a business had been in managing their listing the more complicated the ownership and the more likely that those early adopters were to be the last ones to be moved over. They are also the ones that had the most suspensions, rejected listings etc in their accounts after the transition.

    And adding a new layer of ownership before this was resolved only added to the complexities that Google faced in upgrading the account

    This is true in spades for bulk accounts. Google needs to be particularly careful in who owns thousands of listings. The low hanging fruit has probably already been done and the harder cases are now on the docket.

    If you have a bulk upload in the old dashboard the best strategy is to SIT ON YOUR HANDS”. Do not add social functionality, do not “blow away your account and start over”, do nothing that will further complicate Google’s job.

    As a side note the concept of “blowing away your account and starting over” is not a valid concept in regards to how Google handles data and listing ownership in local. No data is ever blown away, it is either more or less trusted and previous ownership is forever associated with given data. It is just enabled or not, trusted or not but regardless is always there. So blowing away is just a way for you to personally lose what little control you have and is likely to cause additional problems down the road.

    As I often say in the case of algo disruptions: Take two beers and come back next week. In this case, its take a very long vacation and come back in a month or two.

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