Home Forums Dominos Pizza Makes It Easy to Buy via Any Platform

This topic contains 1 reply, has 2 voices, and was last updated by  Mike Blumenthal 2 years, 8 months ago.

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    Mary Bowling


    This site really stuck me as representing a company that is truly interested in easing the friction when a customer is ready to buy. Check it out!


    If you scroll down, you are shown exactly how to place orders via all of those platforms.

    The way they’ve set up the app – you don’t even need to click to buy – is genius!

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    Mike Blumenthal

    This stands in interesting contrast to this story about mobile banking in Kenya.

    Because of mobile banking even rural poor folks now can get a bank account and the ability to have a direct deposit. They speculate that not having the cash in their pocket allowed them to save and invest more.

    Here we have to come up with ways to reduce friction so people spend more….hmm.

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