October 14, 2014 at 1:03 pm #19212
I’ve been searching for a simple guide of steps to follow for a citations beginner and couldn’t find one, so I’ve read every post in the citations section of l.u. along with lots of stuff online and made this pared down how-to. Fair warning: I’ve never embarked on a Citation Building campaign and you guys are the experts, so please correct what needs correcting. My goal is to give myself and any other newb some basic guidelines to follow starting out with citations.
1. Set-up email specifically for citation creation purpose, preferably @domain.com rather than gmail.com or other generic email address.
2. Make sure your NAP is rock solid and Google Plus Local listing is 100% complete.
3. Create spreadsheet with all relevant business data to make copy+paste easier
4. Go to Moz.com/local to run initial check for major citations
5. Use https://www.whitespark.ca/local-citation-finder to find additional citation opportunities
6. Use BrightLocal.com as another citation opportunity source.
7. Start with major citations and build over several days (see list below)
8. Check back monthly to ensure correctness of information.
9. Pursue unstructured citations over time
Citations to pursue in order of importance:
1) InfoGroup, Localeze, Acxiom, Factual
2) Yelp, Yellowpages, Superpages, CityGrid, Dunn & Bradstreet, Local.com, Foursquare, Yahoo
3) About 50 more of the high quality generic citation opportunities in the US.
4) A few good industry-specific citations
5) A few good city-specific citations, if available (think local chambers and business associations)
6) Unstructured citations. See this list for inspiration:http://www.localstampede.com/citation-building-strategies-list/
“Hidden Gems” from L.U. experts:
* local chamber of commerce
* local business development groups
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