For the past 6 years I’ve been using BrightLocal for SEO Check Ups (I call them local SEO snapshots, which I use for prospective clients) and the Ranking Reports.
I just ran a RR for an ortho client in Louisville KY and according to my client, she claims the rankings are wrong. I asked her to open her browser in incognito to verify. For example, according to BL, her site ranks #2 in the 3 pack for “Orthodontist Louisville KY”; but she says those results are way off.
I know not to get too focused on ranking reports, as the best a better way to track is to use call tracking… but I’d like to be able to explain to clients why there’s such a large discrepancy.