statistics Archives - Local University

Mobile

Ignoring Mobile? You’re Ignoring Half Your Local Prospects

Many local businesses aren't sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business' priority list. A newly released consumer study by Nielsen, xAd and Telmetrics reveals that as of…

Guest AuthorDecember 6, 2013

Mobile

Small Businesses Use Mobile Devices, But Don’t Optimize For Them [Survey]

In writing about small businesses for about 7-8 years now, I've noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data -- sometimes in the same survey! That's the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that…

Carrie HillMay 3, 2013

Local Search Mobile

For Restaurant Owners, There May Be Nothing More Important Than Local Search

Not a week goes by that I don't see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems -- specifically, either the lack of a current menu or a menu that's only available in PDF form.…

Carrie HillApril 22, 2013

Local Search Mobile

86% of Smartphone Owners Use Device for Local Search

You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent -- that's a 41 percent increase…

Carrie HillMarch 29, 2013