searcher behavior Archives - Local University

Local Search Mobile

For Restaurant Owners, There May Be Nothing More Important Than Local Search

Not a week goes by that I don't see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems -- specifically, either the lack of a current menu or a menu that's only available in PDF form.…

Carrie HillApril 22, 2013

Local Search Mobile

86% of Smartphone Owners Use Device for Local Search

You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent -- that's a 41 percent increase…

Carrie HillMarch 29, 2013

Local Search

How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this…

Mike BlumenthalMarch 10, 2013

Local Search

Facebook Graph Search: What Local U Faculty Members Think

Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It's called Facebook Graph Search. It's considered a work-in-progress (ergo the "beta" label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a…

Carrie HillJanuary 16, 2013