restaurants Archives - Local University

Website Content & Design

An Introduction to Local Search for Restaurants

Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a marketing tool to bring more customers through their doors. The problem is…

Guest AuthorFebruary 5, 2014

Local Search Mobile

For Restaurant Owners, There May Be Nothing More Important Than Local Search

Not a week goes by that I don't see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems -- specifically, either the lack of a current menu or a menu that's only available in PDF form.…

Carrie HillApril 22, 2013

Local Search

Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that "a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue." The author of the study looked at ratings on Yelp for Seattle restaurants over…

Carrie HillMarch 26, 2013