mobile Archives - Local University

Analytics Mobile

Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines,…

Carrie HillApril 27, 2015

Mobile

Ignoring Mobile? You’re Ignoring Half Your Local Prospects

Many local businesses aren't sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business' priority list. A newly released consumer study by Nielsen, xAd and Telmetrics reveals that as of…

Guest AuthorDecember 6, 2013

Local Search Mobile

Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?

(L-R) Mike Blumenthal, Matt McGee and David Mihm (Photo courtesy of John Denny) Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee's Google Glass. While I was underwhelmed by the idea of the Glass being a hit…

Mike BlumenthalMay 17, 2013

Mobile

Small Businesses Use Mobile Devices, But Don’t Optimize For Them [Survey]

In writing about small businesses for about 7-8 years now, I've noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data -- sometimes in the same survey! That's the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that…

Carrie HillMay 3, 2013

Local Search Mobile

86% of Smartphone Owners Use Device for Local Search

You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent -- that's a 41 percent increase…

Carrie HillMarch 29, 2013