Should A Business Respond to Every Positive Review?

Should we respond to every positive review? This is a question that came up several times during the recently completed Hospitality Marketing Summit conference where I spoke on managing reviews. It’s a great question. Obviously it makes all kinds of sense to respond to negative reviews. It allows you to address both that particular customer’s…

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Updated (June 2017) Rules for Google My Business Listings

Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in the local pack and within the localized organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website…

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Google+ Pages for Local: An SMB Survival Guide

In the forced march to social, Google has created a number of taxing issues and problems for both small businesses and searchers. One of the most egregious that deserves attention is Google’s insistence on sending searchers to a business’s empty Post page from a local search. Let me explain. In August, Google started to automatically…

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Have You Tried Google Support for Local Lately?

Since the dawn of Local Search, getting meaningful support for problems with local business listings on Google has been hit or miss. For a long time, the attitude seemed to be that a free product didn’t warrant any support, but the problems that so many SMBs experienced with their listings were so dire that it…

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A Heat Map Click Study For Google’s Local Carousel Results

Last week I published a post where we recorded 10 random people’s reaction to Google Local Carousel results. I really found some great takeaways by looking at qualitative instead of quantitative behavior of searchers. After the study though, I wondered what the Click Through Rates of Carousel might be. In our study of 10 we found only…

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Google Introduces New Carousel Display for Local Results

Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned…

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