Posts Tagged ‘google’
Should A Business Respond to Every Positive Review?
Should we respond to every positive review? This is a question that came up several times during the recently completed Hospitality Marketing Summit conference where I spoke on managing reviews. It’s a great question. Obviously it makes all kinds of sense to respond to negative reviews. It allows you to address both that particular customer’s…
Read MoreUpdated (June 2017) Rules for Google My Business Listings
Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in the local pack and within the localized organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website…
Read MoreGoogle+ Pages for Local: An SMB Survival Guide
In the forced march to social, Google has created a number of taxing issues and problems for both small businesses and searchers. One of the most egregious that deserves attention is Google’s insistence on sending searchers to a business’s empty Post page from a local search. Let me explain. In August, Google started to automatically…
Read MoreHow Do I Merge My Google + Pages? Usually You Can’t, Now What?
UPDATE June 3, 2014: Google has announced a feature that now allows a Brand Page to Become Google+ Local Page. Please read this newer article before reading the following. The question of how to handle the existence of two (or more) G+ Pages for a given local business has become a frequent one. Over the past…
Read MoreGoogle Announces +Post Ads: Allowing Google+ Brands to Reach Millions
Google has announced a new feature that will be available in beta for a limited set of AdWords advertisers: +Post Ads. How do they work? Similar to promoting or boosting a post on Facebook, +Post ads allow you to turn your Google+ content strategy into ads to amplify the reach of your posts. However, Google is taking…
Read MoreWhy Do Some Google Local Search Results Show G+ Links And Not Others?
John Cavers sent along this question, which I have seen people asking a lot recently: I see some of the listings below have a link to the “Google+ page” and others do not. How is this link made on these listings? Prior to the rollout of the review box pop-up in the main local search…
Read MoreHave You Tried Google Support for Local Lately?
Since the dawn of Local Search, getting meaningful support for problems with local business listings on Google has been hit or miss. For a long time, the attitude seemed to be that a free product didn’t warrant any support, but the problems that so many SMBs experienced with their listings were so dire that it…
Read MoreGoogle’s Carousel: Its Impact On Analytics … & A Spokane Taco Truck
How has Google Carousel impacted your local search traffic? Much like Aaron Weiche’s blurry Bigfoot analogy (ask him about it next time you see him), Google Carousel results are a tad blurry. At first glance, the change appears to result in a drop in Google local traffic. Granted, these are only two examples (from restaurant…
Read MoreA Heat Map Click Study For Google’s Local Carousel Results
Last week I published a post where we recorded 10 random people’s reaction to Google Local Carousel results. I really found some great takeaways by looking at qualitative instead of quantitative behavior of searchers. After the study though, I wondered what the Click Through Rates of Carousel might be. In our study of 10 we found only…
Read MoreGoogle Introduces New Carousel Display for Local Results
Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned…
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