google Archives - Local University

Local Search

Video Deep Dive: This year in local at Google, an overview

This is our Deep Dive Into Local from October 23rd, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep…

Mike BlumenthalNovember 3, 2017

SEO Local Search

Video Deep Dive – LocalU Advanced Preview: When most leads come from Google do you still need a website?

This is our Deep Dive Into Local from September 18, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep…

Mike BlumenthalSeptember 27, 2017

SEO Local Search

Video Deep Dive: New from Google — Questions & Answers

This is our Deep Dive Into Local from August 14th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. This week it's Google My Business' new Question & Answer product. If you have a…

Mike BlumenthalAugust 16, 2017

Local Search SEO

Video Deep Dive: Google and Local Search Success

Mike Blumenthal and Joy Hawkins take a Deep Dive into Google and Local Search Success. In this episode Mike and Joy discuss some of the biggest issues confronting businesses and agencies in terms of ranking at Google, what to do in the absence of MapMaker, how to maximize your interactions…

Mike BlumenthalMay 10, 2017

Local Search

Video Deep Dive: How Google determines authority of local entities

Deep Dive Into Local series from March 13, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in…

Mike BlumenthalApril 12, 2017

Local Search

Video Deep Dive: Google Critic Reviews, Ranking and New Rich Snippet Review Guidelines

This is the 30th installment this year of our Deep Dive Into Local series. For the week ending Monday, This is the 30th installment this year of our Deep Dive Into Local series. For the week ending Monday, August 8th, Mary Bowling and Mike Blumenthal shared their thoughts about the…

Mike BlumenthalSeptember 2, 2016