State of Google Places for Business – A Downloadable Guide
Chris Ratchford


Download: State of Google Places for Business Guide (PDF) 

Both an internet gateway and a curator of web content, Google’s role in the online arena is undoubtedly pervasive. Yet, given the many changes that Google has wrought in local, it remains important that those who rely on Google for exposure — namely small business owners — seek to understand the manner by which they are promoted. Google Places for Business, a tool developed specifically with the local business owner in mind, seeks to facilitate this process, granting users control of their Google content via a streamlined and centralized dashboard.

The following guide is designed to serve as a primer on the changes this service has undergone and the features it now offers. This information will primarily benefit both Local SEO professionals and small businesses. However, it is nevertheless important that agency members and clients alike realize that their Google listing (and thus a major component of their online footprint) is far more complex than a simple name, address, and phone number. Once this notion is understood, users can leverage the tools Google has provided to transform their Google presence into an asset rather than a liability.

Within the document, readers will find an up-to-date rundown of the suite of services offered through Google Places for Business. The following topics are covered in detail:

  • Basic listings
  • Review monitoring
  • AdWords Express
  • Social features in Google+
  • Google Offers 

The guide relies on several screenshots taken from the dashboard of real local businesses, so as to contextualize each feature through examples of its application in the real world. Additionally, the guide steps back a level to discuss how the process of claiming a Google Places for Business listing can differ from business to business, and delves into the steps each user must complete to ensure that proper account ownership is attained. The aim here is to help all users quickly gain access to the features provided in the dashboard, regardless of their preliminary situation. Overall, this helpful guide is intended for anyone seeking a greater understanding of Google’s new local features.

Download: State of Google Places for Business Guide (PDF)

About Morry Mitrani

Morry Mitrani is the Local Search Manager at, a digital marketing agency in Austin, TX. You can find him on LinkedIn and Google+.

Posted in

Chris designed his first website almost 25 years ago in the days of Macromedia Dreamweaver. Fast forward a dozen years later, Chris started his own “one-man” dental SEO agency, Prodentite, helping dentists with their online presence from custom dental websites and local SEO, to paid search. In 2012, Chris attended his first (of many) LocalU conference where he met Joy Hawkins and many other key contributors in the newly emerging world of local search.