Who We Are

Local U brings together some of the top minds in local search with years of experience and diverse expertise – we have someone on the faculty who can answer your Local SEO question – or find you an answer of some sort!

Joy Hawkins

Sterling Sky

"Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky in Canada. She's also A GMB Platinum Product Expert."

Mike Blumenthal

Gather Up

"Mike has been involved with offering web services since 1995."

Mary Bowling

Sterling Sky

"Mary has been involved in all aspects of SEO since 2003 ."

Joel Headley


"Joel has worked with Google's Local & Geo products since 2005 ."

David Mihm


"David runs Tidings, Minutive and the Agency Insider. "

Will Scott

Search Influence

"Will has been helping small businesses get online since 1994"

Darren Shaw

Founder of Whitespark

"Darren is widely regarded in the local SEO community as an innovator, "

Aaron Weiche

CEO for GatherUP.com

"Aaron is a digital marketing veteran of over 18 years"

Carrie Hill

Community Manager @ LocalU.org

"Carrie is a Local SEO Analyst at Sterling Sky, Inc. and the Community & Event Manager for LocalU"

Cindy Krum

Mobile Moxie

"Cindy Krum is the CEO and Founder of MobileMoxie, LLC. "

Greg Gifford


"Greg Gifford is the Vice President of Search at SearchLab, a boutique Local SEO "

Claire Carlile

Claire Carlile Marketing

"Claire has worked both client and agency side over the years, with the last 10 years spent running her own business, Claire Carlile Marketing,"

Colan Nielsen

Sterling Sky

"Colan is the VP of Local Search at Sterling Sky and has been in the local SEO world since 2010."

Jason Brown

Sterling Sky

"Jason Brown is a Local SEO Specialist at Sterling Sky. He is an expert on finding and eliminating Google Maps spam"

Adam Dorfman


"Adam is currently Director of Product at Reputation.com"

Blake Denman

Rickety Roo

"Blake is the President & Founder of RicketyRoo Inc, a local SEO agency based in Bend OR. "

Dana DiTomaso

Kick Point

"Dana is the President & a partner at Kick Point, located in Edmonton Alberta"

Krystal Taing


"Krystal leads Local Product Strategy at Rio SEO for global enterprise brands"

Andrew Shotland

Local SEO Guide

"Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in Multi-Location & Enterprise SEO for 10+ years. "

Tom Waddington


"Tom is an expert on Local Services ads as well as a Google My Business Gold Product Expert "

Martha van Berkel

Schema App

"Martha van Berkel is the CoFounder and CEO of Schema App. "

Dave DiGregorio

Sterling Sky

"Dave is Director of Local Search at Sterling Sky"

Dan Liebson

Local SEO Guide

"Dan is the VP of Search at Local SEO Guide"

Meet ALL Faculty