Our Agenda

April 30, 2019
9:00 am
by Will Scott Let’s get the day started – we’ll go over the agenda, format and get everyone set up to learn a lot!
Description
9:15 am
How to Make a Good Website for Humans and Search Engines
by Aaron Weiche & Joel Headley Google advises that you build websites for users, but there are things you can do to please both search engines AND users. This joint session will go over both tactics and show how one can complement the other.
10:15 am
Q & A
Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!
10:30 am
Break
Stretch your legs and grab something to drink
11:15 am
Google as your Homepage
by Carrie Hill Learn Strategies designed to help your business take advantage of branded search and the Google MyBusiness ecosystem.
11:45 am
Q & A
Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!
12:00 pm
Lunch
1:00 pm
When & How to Use Google Local Paid Ads
by Carrie Hill Find out when Paid Ads might be right for your small business -and learn tips for targeting the right audience with ads designed to convert!
1:30 pm
Own Your Audience with Email Marketing
by Will Scott The highest converting online marketing tactic is email marketing – learn some tips for doing it the right way and setting yourself up for success.
1:45 pm
Measuring Website & GMB Success
by Joel Headley Measuring traffic, conversions and engagement is a key component to developing marketing tactics that work. We’ll boil this down into easy to accomplish and understand metrics that matter to local businesses.
2:15 pm
Q & A
Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!
2:30 pm
Break
Stretch your legs and grab something to drink
2:45 pm
Using Reviews to Build Your Business
by Aaron Weiche Great companies have happy customers. Online reviews show potential customers just how great your company and its employees are! Learn how to build your business with an amazing online review profile!
3:15 pm
Q & A
Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!
3:30 pm
Live Site Clinics
by All Submit your website domain on a business card or slip of paper to the podium and we’ll take a look at your site, give suggestions for improvement in marketing – or just ask a question and we’ll see if we can help you out!
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