Video: How Does News Impact Local Rankings?

Every week Mary Bowling, David Mihm and Mike Blumenthal share their thoughts about the previous week in local. The complete video is posted in the Local U forums. In the second half of that weekly video, they take a deeper strategic and tactical dive into one interesting area that caught their attention during the week.…

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Announcing Local University: Advanced (March 7-8, 2014)

I am ¬†excited to announce that we’ve put the finishing touches on the logistics and agenda for our first Advanced event of 2014: March 7-8, 2014 in Philadelphia, PA. The entire Local University crew and I have reviewed all of your feedback on our three Advanced events in 2013 (Baltimore, Seattle, and New York) and…

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How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this report in PDF format here.…

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Local U Austin One Week Away: What To Expect

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We’re only a week away from our first event of 2013 — Local U in Austin, Texas. It’s happening next Wednesday, February 6th at the Blanton Museum of Art on the campus of The University of Texas at Austin (200 E. Martin Luther King Jr. Blvd.). This is the same venue we visited last summer,…

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