It’s June, already! Joy Hawkins has updated her Expert’s Guide to Local SEO and, as usual, this update is info-packed. Pay special attention to her new sections on utilizing data and analytics for your Google MyBusiness listing in Google Analytics and Google Search Console – great info!
Here is the list of updates for the month!
- Added a section showing how you can get an attribute on your listing that doesn’t show up as an option in the dashboard.
- Added a checklist of items you’ll need to pass Advanced Verification.
- Updated step 1 on the section on tracking to include a different tool since the previous one is no longer free.
- Added a section to clarify how to track Google My Business traffic in Google Analytics.
- Added a section to show how to track Google My Business traffic in Search Console.
- Added a section that clarifies if there is a difference between flagging a review publicly vs inside the GMB dashboard.
- Updated the timeline of updates to include everything that’s happened so far in May.
- Added a few sections about Google Posts:
- What should you post about?
- How to format a button image to make it look good across all devices.
- Added a tool that can be used to schedule posts in advance.
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Latest posts by Carrie Hill (see all)
- Video: Last Week in Local for July 6, 2021 - July 6, 2021
- Video: Last Week in Local for Week Ending June 28, 2021 - June 28, 2021
- Video: Last Week in Local for Week Ending June 21, 2021 - June 21, 2021
Thank you for sharing the latest updates in Local SEO…
Google is looking to target and remove businesses that are using the same address multiple times to try and get into the listings. This is an improvement over the previous version, but still causes problems with businesses within the same industry that are in the same building (e.g. a large building of medical offices).
While, some businesses may still struggle, like those that share office space (e.g. commonly seen in medical or service practices), the majority of businesses will be much happier with this iteration of Google’s local search. No longer will neighboring competitors be able to bump you from the rankings (even if just inadvertently).