Last Week in Local Oct. 2, 2017
Mike Blumenthal

Last week in local 10/2/2017

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 2nd, 2017. This week features Mary Bowling & Mike blumenthal.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.


Mike’s Links:

Video Deep Dive – LocalU Advanced Preview: When most leads come from Google do you still need a website? – Local University

When 70% of all presale leads are happening right on Google (and you can stay in touch after the sale via Facebook) why in heavens do you still need a website? In the LocalU Advanced preview you can hear Joel Headley, formerly of Google Local, share his ideas as a teaser for Local U Advanced. Early Bird Tickets for $699 end Oct 14th

GPS will be accurate within one foot in some phones next year – The Verge

5 tools and strategies I use for remote consulting success

If you are thinking of adding remote consulting to your bag of tricks or even just want to review what tools do the trick, this is a good article.

Maximize your visibility in local search results – Tidings

David Mihm has created a new ebook on improving your local efforts.

Video Deep Dive: The changing landscape for Service Area Businesses (SABs) – Local University

The world of Google is changing dramatically with the rapid rollout of Home Service Ads and Advanced Verification. What does it mean to service area businesses that will be impacted? A lot

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

Wondering where to start with page speed improvements? Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.

The Impending HTTPstrophe — And What it Means for Local Businesses | Street Fight

Google says that starting THIS month that Chrome will display security warnings for activity as simple as site search or a request to join an email list.

Is Your Website Secure? You’re Running Out of Time | Search Commander, Inc.

A great summary of the HTTPS and some ideas

Really Simple SSL — WordPress Plugins

A WordPress tool that facilitates the process

The Cruft Finder SEO Tool by Inflow

eCommerce business owners, executives, website builders and marketers can all benefit from this tool in various ways. It is easy to use and requires little technical SEO knowledge to run and diagnose whether or not there are issues to address.

If the report returns a significant amount of suspected “cruft,” a more experienced SEO can look into whether there are problems with “index bloat” and “crawl budget.” Step-by-step instructions, guides and background articles are linked below.

Mary’s Links

Google Ranking Factors & Quality Rating Criteria in 2017 – Hobo

Shaun Anderson takes an in depth look at Google patents as they pertain to quality effecting rankings. Good reference resource.

Webinar 10/3: What Really Works in Local Link Building

Megan Hannay, Dan Leibson and Greg Sterling are doing a webinar tomorrow: What Really Works in Local LinkBuilding

Upcoming Webinar: “Google My Business Strategies and Ranking Factors” Q&A with Google Top Contributors – BrightLocal

Scale local by thinking vertically: 75 ways to orient a local campaign

Megan also wrote a good post a couple of weeks ago on ways to think about getting good local links

1498513374_local-seo.jpg 1,920×2,150 pixels

Cool Infographic showing a marketing flow chart for Local SEO at

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