Last Updated on January 12, 2017
Join Local U for our first public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention.
This year we will be testing publishing our Last Week in Local video directly to the Local U public blog. It will be published every Monday or Tuesday and will include discussions about the events in the last week, strategic and tactical, that affect Local SEO & marketing. It was late this week due to plug-in issues. Let us know what you think.
Welcome to Last Week in Local for 2017!
1) Joy Hawkins on why MapMaker shutting down is problematic for Local SEO.
2) Phil Rozek on how to set up Google alerts for a local business.
3) Want to look at every Google product? See all Google products here.
4) Why all 4 of Google’s Local Micromoments are Local from Miriam Ellis
(Problem with micromoments: Google’s ‘Micro-Moments’ Obscures Rather than Clarifies Buying Behavior)
Ford will roll out its Alexa integration in two phases. The first, available later this month, connects you to your car from your home through Amazon Echo, Echo Dot, and Amazon Tap. The second, expected this summer, allows you to command Alexa while driving.
Ford isn’t the first automaker to try to integrate the smart home and car — Mercedes-Benz joined Nest’s developer platform three years ago, allowing drivers to control their home thermostat from the driver’s seat.
Ford Motor Co. and Toyota Motor Corp. have formed a consortium with four medium-size automakers to speed development of auto-industry standards for in-vehicle apps, a step toward preventing Apple Inc. and Google from controlling how drivers connect smartphones to their cars and trucks. By enlarging the consortium, the automakers hope to maintain control over how much access infotainment apps have to vehicle data, according to the statement.
Better review ratings encourage more people to buy, but they also increase the probability of returns, and for a simple reason: The higher an item is rated, the more shopper expectations rise.
Friday’s ‘picture is worth 1k words’: RJ survey on how consumers shop online/where search. Google is down 50% over last 3yrs vs. Amazon. pic.twitter.com/1PblO7RymF
— scotwingo (@scotwingo) January 6, 2017
Will phone makers add Alexa instead of Google assistant to their phones? Will Amazon effectively outflank Google on Android by putting voice everywhere?
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, let us know. If you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
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