Last Updated on January 1, 2020
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
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Portland quietly launches mobile location data project with Alphabet’s controversial Sidewalk Labs – GeekWire
Mike: If all goes as planned, Portland will launch a year-long pilot of the Replica software, costing nearly $500,000 in total. In exchange, Portland gets access to a massive dataset that mirrors how people actually move throughout the city and its surroundings.
Privacy issues are TBD but given that it is Google and ATT I would be suspicious.
Mike: Foursquare is ten years old and has transformed from a consumer-facing location check-in app — a game, really — into a location analytics and development platform.
With this acquisition, Placed will be able to leverage Foursquare’s existing map of 105 million places of interest across 190 countries, as well as tap into the measured U.S. audience of over 100 million monthly devices.
Foursquare has become one of the most important citation sources going as they feed much of the non-Google App economy.
Mike: The ability to use of Apple Pay and Google Pay in your every day commute will accelerate mobile payments in the US.
Mike: On Sunday, Google wrote, “Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update.”
The first time ever that Google has pre-announced an update. Keep your eye on your analytics (and as noted elsewhere your wallet).
Mary: Learn how to take advantage of the Google Posts for your Business Profile and how this feature can help your listing stand out in your branded search results.
Mary: @kim_cre8pc – Kim Krause Berg – shares the best tools for accessibility testing, trusted accessibility testing companies and a list of reputable advocates and resources.
Mary: @yvoschaap Google gives us a way to check the favicon for local businesses and how to optimize your favicon in the SERPs
Mike: A slick plug-in that feeds Google’s Indexing API any new pages or posts you may have created in near real time. A great way to get your content indexed more quickly.
Mike: 0 Basic Parts of an Effective Local SEO Audit. A nice list of areas that you should include in any audit you do of local websites.
Mike: While Yelp may have suspect business practices, the article points out the many ways which Billion Dollar Bully fails to provide an honest critique.
Carrie: Google has changed to solely using reviews to suggest answers in Q&A. I think this is short sighted as using previous answers has potential to stop there being 10 of the same “what are your hours” questions!
Carrie: Webinar this Thursday with some super smart local folks – Greg Gifford, Mary Bowling, Ben Fisher and Myles Andersen – talking about the projected/speculated monetization of GMB.
Carrie: I can’t recreate this – so definitely a beta – but an interesting way to show the result. It’s also visible quite a way down the page – so this moves the local results away from above the fold for sure. I’m not sure I like it, because the visibility of the 2nd/3rd, etc result goes WAY down – as you expect people to swipe sideways to see them.
Carrie: LocalU Alum Joy Hawkins talks about finding/editing/and fighting Google about Map Spam in this podcast from Edge of the Web Radio.
Carrie: Learn how you can up your “street cred” with the Google MyBusiness ecosystem to ensure your edits and spam reports are more likely to be approved. From becoming a product expert, to a high-level local guide – there are a few ways to increase your value to Google.
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