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Video: Last Week in Local June 3, 2019

By June 3, 2019 March 3rd, 2022 No Comments
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Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is Sponsored by GetCredo.com

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Portland quietly launches mobile location data project with Alphabet’s controversial Sidewalk Labs – GeekWire

Source: www.geekwire.com

Mike: If all goes as planned, Portland will launch a year-long pilot of the Replica software, costing nearly $500,000 in total. In exchange, Portland gets access to a massive dataset that mirrors how people actually move throughout the city and its surroundings.

Privacy issues are TBD but given that it is Google and ATT I would be suspicious.

Foursquare buys Placed from Snap Inc. on the heels of $150M in new funding – TechCrunch

Source: techcrunch.com

Mike: Foursquare is ten years old and has transformed from a consumer-facing location check-in app — a game, really — into a location analytics and development platform.

With this acquisition, Placed will be able to leverage Foursquare’s existing map of 105 million places of interest across 190 countries, as well as tap into the measured U.S. audience of over 100 million monthly devices.

Foursquare has become one of the most important citation sources going as they feed much of the non-Google App economy.

New York City rolling out Apple Pay at selected subway stations on May 31

Source: iphone.appleinsider.com

Mike: The ability to use of Apple Pay and Google Pay in your every day commute will accelerate mobile payments in the US.

Google pre-announces June 2019 core search algorithm update – Search Engine Land

Source: searchengineland.com

Mike: On Sunday, Google wrote, “Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update.”

The first time ever that Google has pre-announced an update. Keep your eye on your analytics (and as noted elsewhere your wallet).

Everything You Need to Know About Google My Business Posts – Whitespark

Source: whitespark.ca

Mary: Learn how to take advantage of the Google Posts for your Business Profile and how this feature can help your listing stand out in your branded search results.

Top 36 Web Accessibility Resources for Digital Marketing Companies

Source: www.searchenginejournal.com

Mary: @kim_cre8pc – Kim Krause Berg – shares the best tools for accessibility testing, trusted accessibility testing companies and a list of reputable advocates and resources.

How to optimise your favicon for Google’s new organic results? – Yvo Schaap

Source: yvoschaap.com

Mary: @yvoschaap Google gives us a way to check the favicon for local businesses and how to optimize your favicon in the SERPs

⏱️ Get Google To Index Your Website Instantly Using the Indexing API ⚡

Source: rankmath.com

Mike: A slick plug-in that feeds Google’s Indexing API any new pages or posts you may have created in near real time. A great way to get your content indexed more quickly.

10 Basic Parts of an Effective Local SEO Audit | LocalVisibilitySystem.com

Source: www.localvisibilitysystem.com

Mike: 0 Basic Parts of an Effective Local SEO Audit. A nice list of areas that you should include in any audit you do of local websites.

Yelp: Billion Dollar Bully, or Scapegoat for Bad Business? – Review Fraud

Source: reviewfraud.org

Mike: While Yelp may have suspect business practices, the article points out the many ways which Billion Dollar Bully fails to provide an honest critique.

Google Local Services Ads Nationwide Expansion

Source: tomwaddington.com

Mike: If you are in one of the businesses supported, this is currently a very cost effective way to advertise.

Rich Results Test – Search Console Help

Source: support.google.com

Mike: Good news: New Rich Snippet Tester Beta with some cool features (like rendering full html, sharing, saving and integration with search console

Bad news: doesn’t do review or local schema yet

Google Fully Rolls Out Q & A Auto-Suggest Answers – GatherUp

Source: gatherup.com

Carrie: Google has changed to solely using reviews to suggest answers in Q&A. I think this is short sighted as using previous answers has potential to stop there being 10 of the same “what are your hours” questions!

Is ‘Pay-to-Play’ the Future of Google My Business? [Webinar]

Source: www.brightlocal.com

Carrie: Webinar this Thursday with some super smart local folks – Greg Gifford, Mary Bowling, Ben Fisher and Myles Andersen – talking about the projected/speculated monetization of GMB.

Understanding Google My Business & Local Search

Source: blumenthals.com

Carrie: I can’t recreate this – so definitely a beta – but an interesting way to show the result.  It’s also visible quite a way down the page – so this moves the local results away from above the fold for sure.  I’m not sure I like it, because the visibility of the 2nd/3rd, etc result goes WAY down – as you expect people to swipe sideways to see them.

Practical Machine Learning for SEOs w/ Britney Muller – EDGE of the Web Podcast

Source: edgeofthewebradio.com

Carrie: LocalU Alum Joy Hawkins talks about finding/editing/and fighting Google about Map Spam in this podcast from Edge of the Web Radio.

How to Raise Your Personal Authority and Credibility with Google – BrightLocal

Source: www.brightlocal.com

Carrie: Learn how you can up your “street cred” with the Google MyBusiness ecosystem to ensure your edits and spam reports are more likely to be approved. From becoming a product expert, to a high-level local guide – there are a few ways to increase your value to Google.

Welcome to our first ever Last Week in Local Sponsor, Credo.com! Credo is the premier marketplace for finding, hiring, and working with the right digital marketing firm to take your business to the next level.,

Founded by a digital marketing industry veteran, Credo takes a high-touch approach to helping you find and hire. Unlike other options which sell your information to the highest bidders, Credo hand-picks firms for you to engage with in conversation and guides you through the whole process.

Want to subscribe to our podcast? Now you can: Subscribe here.

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