Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- Unstaffed, digital supermarkets transform rural Sweden – The Guardian
- Amazon deletes 20,000 reviews after evidence of profits for posts – FinancialTimes.com
- Web Vitals Leaderboard- Pazguille.me
- Close to Home: How the Power of Facebook and Google Affects Local Communities – American Economic Liberties Project Economicliberties.us
- Let’s Talk About Google – EveryAction.com
- What You Need to Know About Website Accessibility – SearchInfluence.com
- WCAG 2.1 & ADA Compliance | Web accessibility is accessiBe
- Google My Business Adds Adds Video Conferencing Integration – SERoundtable.com
Mary’s Links:
- Investing In SEO For Your Law Firm – AboveTheLaw.com
- The SEO Cheat Sheet for Small Business Owners – David Mihm
- Page Authority 2.0 – Moz.com
- Google Ads Removes Search Terms for 28% of Paid Search Budgets – SeerInteractive.com
Carrie’s Links:
- Free Local Search Summit – sign up at Summit.Whitespark.ca
- Google Brand Score Tool has been Updated!
- HOW TO SET UP CLICK-TO-CALL ADS FOR FACEBOOK REACH AND WEBSITE TRAFFIC OBJECTIVE CAMPAIGNS – Akvile DeFazio
- Changing Addresses for SABs is broken right now – via Ben Fisher on Twitter
- Why Rank Tracking Shouldn’t Be in Local SEO Reports – Joy Hawkins – Sterling Sky
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Latest posts by Carrie Hill (see all)
- Video: Last Week in Local for 1/19/2021 - January 18, 2021
- Video: Last Week in Local January 11, 2021 - January 12, 2021
- Video: Last Week in Local – January 4, 2021 - January 4, 2021