This week, Mike and Carrie discuss our upcoming LocalU Advanced event on Nov 30, what’s new at Google, the 2021 CTR Research Study, big web brands using political allies to battle antitrust probes, and more!
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- The Truth About Those Dollar Stores
- Yelp launches new home feed experience on iOS
- 2021 CTR Research Study: The Largest Ever for SEO
- Google expands propaganda push to Adwords & Other business products
- Amazon, Facebook and Google turn to deep network of political allies to battle back antitrust probes
- How Location Page Providers Stack Up for Core Web Vitals
- Adding alt text to product images: SEO Split Testing Lessons from SearchPilot
- Local SEO for ‘Adult’ Businesses is Beyond Crazy
- Thibault Adda: Google showing image carousel on desktop brand searches
Carries links:
- I’d like to take this chance to shout out to our LocalU Advanced Sponsors for the November 30th event. We’re lucky enough to again have Places Scout sponsoring LocalU. Mark Kabana and the team at PS really go the extra mile to make tools that help local SEOs get on track and complete tasks – from map grid rankings, to historic screenshots of SERPs, to competitor tracking and reporting that can help with spam fighting – definitely a really great tool for any Local SEO to have in their arsenal. PlacesScout.com
- Again returning to LocalU Advanced as a sponsor is the incredible team at Whitespark. Whitespark made its name in the citation game, but they offer Local SEO as well as the Local Search Ranking Factors study. Their ranking and reporting tool is unparalleled, their SEO knowledge & writing/newsletter is must-watch SEO, and they curate and share the Whitespark Local Search Summit every year – which is definitely worth the price of admission. Whitespark.ca
- A first-time sponsor of this event is The Transparency Company. Curtis Boyd and his team are building a world-class tool to help agencies determine where fake reviews are showing up for their clients (or if their prospects are faking reviews) – they also guide you through how to report and clean this up with a tool you can subscribe to and a Chrome extension. AskForTransparency.com
- Another first-time sponsor, but long-time attendee is Dan Vance and the Advanced Local team. They have developed a specialty in automotive repair LocalSEO serving clients in the US and Canada. Their team covers the gambit from GBP optimization and ranking to traditional SEO, Social Media, and a variety of paid ads platforms. AdvancedLocal.com
