Video: Last Week in Local for Week Ending November 15, 2021
Erin Jones

This week, Mike and Carrie discuss our upcoming LocalU Advanced event on Nov 30, what’s new at Google, the 2021 CTR Research Study, big web brands using political allies to battle antitrust probes, and more!

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

🎙️ Subscribe to the Podcast
🎥 Subscribe to our YouTube Channel
📧 Subscribe to the LocalU/Sterling Sky Newsletter
🎟️ Get your tickets to LocalU Advanced on August 31
💬 Join the LocalU Premium Forums

Mike’s Links:

Carries links:

  • I’d like to take this chance to shout out to our LocalU Advanced Sponsors for the November 30th event.  We’re lucky enough to again have Places Scout sponsoring LocalU.  Mark Kabana and the team at PS really go the extra mile to make tools that help local SEOs get on track and complete tasks – from map grid rankings, to historic screenshots of SERPs, to competitor tracking and reporting that can help with spam fighting – definitely a really great tool for any Local SEO to have in their arsenal.
  • Again returning to LocalU Advanced as a sponsor is the incredible team at Whitespark. Whitespark made its name in the citation game, but they offer Local SEO as well as the Local Search Ranking Factors study.  Their ranking and reporting tool is unparalleled, their SEO knowledge & writing/newsletter is must-watch SEO, and they curate and share the Whitespark Local Search Summit every year – which is definitely worth the price of admission.
  • A first-time sponsor of this event is The Transparency Company. Curtis Boyd and his team are building a world-class tool to help agencies determine where fake reviews are showing up for their clients (or if their prospects are faking reviews) – they also guide you through how to report and clean this up with a tool you can subscribe to and a Chrome extension.
  • Another first-time sponsor, but long-time attendee is Dan Vance and the Advanced Local team.  They have developed a specialty in automotive repair LocalSEO serving clients in the US and Canada.  Their team covers the gambit from GBP optimization and ranking to traditional SEO, Social Media, and a variety of paid ads platforms.

Erin has been working in digital marketing since 2005 and has specialized in social media and brand reputation since 2010. Erin is passionate about community and loves assisting brands in finding their place in the social and local spaces.