Mike, Carrie & Mary discuss the role of AI in staffing a business, GMB Spam and Google’s desire to avoid the onus when it comes to local and map spam, Location Page Providers and core web vitals, and much more.
Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- Fired by Bot at Amazon: ‘It’s You Against the Machine’ – Yahoo Finance
- Original Content and Original Authors Identified by Google – Bill Slawski – GoFishDigital.com
- Dallas Morning News sues ‘Black Hat’ operator for printing its articles without permission – Dallas Morning News
- Google on how it ranks search results and prevents obvious spam – SearchEngineLand.com
Mary’s Links
- Google My Business Spam: What it is and How to Fight Back – A Servant’s Heart Web Design and Marketing – Tim Colling
- Transcript for Tackling web spam, search quality, and more! – Search Off The Record Podcast
- Fake Google My Business Listings: A Local SEO Case Study – Restoration Rocket
- Pandemic Wave of Automation May Be Bad News for Workers– NYTimes.com
Carrie’s Links:
- How Location Page Providers Stack Up for Core Web Vitals | Local SEO Guide – Rachel Anderson – LocalSEOGuide.com
- What Everybody Ought to Know About Events & Google My Business – Joy Hawkins, SterlingSky.ca
- Local Search Industry Survey: Local SEO Pay, Pricing & Performance – BrightLocal.com
- Dallas Morning News sues ‘Black Hat’ operator for printing its articles without permission – Dallas Morning News
- Google Maps Offensive Continues as Apple Starts Mapping New Regions – Autorevolution.com
