Video: Last Week in Local May 20, 2019
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. NextDoor, Square, MailChimp, Schema, SABs and More!;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Bringing It All Together: Introducing Our All-in-One Marketing Platform


Mary: Mailchimp introduces our all-in-one Marketing Platform and explains how it will help you market smarter, grow faster, and get the most out of an integrating email marketing platform.

How to Create a Google My Business Post That Will Win You More Customers – BrightLocal


Mary: Steady Demand’s Ben Fisher explains how to use Google Posts to boost SEO and win customers.

I’m Mad as Hell About Square’s Shady Automatic Emails | WIRED


Mary: This is a disturbing factoid to be aware of: “Once you give your email to any Square vendor, you are defaulted into receiving automated receipts and promotions from every participating Square vendor you visit.”

Marketing: On social media, sell your brand, not your stuff


Mary: Engagement fosters more engagement per this study on performance marketing (goal = sales/conversions) vs. brand building “where the goal is to connect with consumers in a more personal way, in hopes of earning their long-term loyalty.”

Building Trust for Your Service Area Business – Local UniversityLocal University


Mary: We’re lucky enough to have Brandon Schmidt from YDOP contributing to the blog today – helping us learn tactics to build trust for Service Area Businesses! What are your favorite tactics for getting that recognition for your business/clients?

Neighborhood social network Nextdoor raises $123 million at $2.1 billion valuation | VentureBeat


Carrie: I’ll preface this with the statement that we don’t have NextDoor here, and I don’t really “get it” as a result – but Joel Headley thinks its great and says it does a lot in the communities where it is popular. They have advertising platform that I know some real estate agents use and its fairly inexpensive – SO FAR. Will be interesting where they expand with this new funding.

Make Appointment Scheduling Easy, 36% of Clients Avoid Businesses that Don’t – Small Business Trends


Carrie: KEAP conducted a Client Service Expectations Study and surveyed 3,000 people across the United States who hired a service-based small business to find out what they considered good and bad service, and how their expectations are being met or not met by small businesses.36% of consumers avoid businesses that don’t make appointment scheduling easy. Online forms/time pickers, easy to call and schedule, etc.

An SEO’s Guide to Writing Structured Data (JSON-LD) – Moz


Carrie: Brian Gormanh of Go Fish Digital wrote this handy guide on the Moz blog about writing and VALIDATING structured data. If you’re into markup – or want to get into markup, this is a great guide.

Big Changes in Local Search #SEOisAEO with Greg Gifford (@GregGifford) at #searchsummitau @jasonmbarnard


Carrie: #SEOISAEO Podcast with Jason Barnard and Greg Gifford discussing Local SEO at Search Marketing Summit Sydney.

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