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Mary: Mailchimp introduces our all-in-one Marketing Platform and explains how it will help you market smarter, grow faster, and get the most out of an integrating email marketing platform.
Mary: Steady Demand’s Ben Fisher explains how to use Google Posts to boost SEO and win customers.
Mary: This is a disturbing factoid to be aware of: “Once you give your email to any Square vendor, you are defaulted into receiving automated receipts and promotions from every participating Square vendor you visit.”
Mary: Engagement fosters more engagement per this study on performance marketing (goal = sales/conversions) vs. brand building “where the goal is to connect with consumers in a more personal way, in hopes of earning their long-term loyalty.”
Mary: We’re lucky enough to have Brandon Schmidt from YDOP contributing to the blog today – helping us learn tactics to build trust for Service Area Businesses! What are your favorite tactics for getting that recognition for your business/clients?
Carrie: I’ll preface this with the statement that we don’t have NextDoor here, and I don’t really “get it” as a result – but Joel Headley thinks its great and says it does a lot in the communities where it is popular. They have advertising platform that I know some real estate agents use and its fairly inexpensive – SO FAR. Will be interesting where they expand with this new funding.
Make Appointment Scheduling Easy, 36% of Clients Avoid Businesses that Don’t – Small Business Trends
Carrie: KEAP conducted a Client Service Expectations Study and surveyed 3,000 people across the United States who hired a service-based small business to find out what they considered good and bad service, and how their expectations are being met or not met by small businesses.36% of consumers avoid businesses that don’t make appointment scheduling easy. Online forms/time pickers, easy to call and schedule, etc.
Carrie: Brian Gormanh of Go Fish Digital wrote this handy guide on the Moz blog about writing and VALIDATING structured data. If you’re into markup – or want to get into markup, this is a great guide.
Big Changes in Local Search #SEOisAEO with Greg Gifford (@GregGifford) at #searchsummitau @jasonmbarnard
Carrie: #SEOISAEO Podcast with Jason Barnard and Greg Gifford discussing Local SEO at Search Marketing Summit Sydney.
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- Video: Last Week in Local 8/17/20 - August 17, 2020
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- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020