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Last Week in Local for March 15, 2021

By March 15, 2021 2 Comments
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Join Carrie Hil & Mary Bowling as they discuss Google Local Guides/Maps push, Claire Carlile’s amazing new resource for landing your first Local SEO client, the continued importance of pricing your SEO services & the future of SEO, plus much more!

Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

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Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned. – Joy Hawkins – Sterling Sky

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2 Comments

  • Christina Moore says:

    Great info as always ladies! In regards to Suds and Search, I have to say I do agree with using a data aggregator for large brands. Yes, you can drive yourself nuts trying to keep it all straight. You just really need to pick one that can actually help you. I work for a mortgage company with over 200 locations nationwide. I put them in the search and on social media 11 1/2 years ago and up until about 2 years ago, I was doing it all manually.

    We partnered with one of the ones you mentioned for 2 years, we opted not to renew because I was spending too much time micromanaging their work over the course of 2 years. I learned a lot and it confirmed my initial impression of them. So my suggestion to anyone looking for a data aggregator or listing managing company is to do your homework because they are not all the same. Also audit their work sporadically, to ensure the work is actually being done correctly.

    Lastly, something else to keep in mind is that when using these companies to handle your listings, although the basic content is added, you may still need to go in and add additional content if you want a complete listing.

  • Christina Moore says:

    Sorry my comments were in regards to “Should I Pay Annually for the Local Data Aggregators?” not “Suds & Search.”

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