📹 Video: Last Week in Local for Week Ending February 21, 2023
Joy Hawkins

Join Mike and Carrie as they discuss the last week in Local SEO! They’re talking about what’s new at Google, the new job selection tool in LSA, Google Posts, Google’s new link best practices, pre-defined services that do impact ranking, and so much more!

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

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Mike’s Links:

Carrie’s Links:

Tip of the Week:

  • Do Services in Google Business Profiles Impact Ranking? – Joy Hawkins – Sterling SkyTL;DR:
  • Services impact ranking.
  • They seem to impact both explicit and implicit keywords.
  • Explicit keyword ranking impact is more dramatic.
  • The ranking impact seems to vary based on the industry and market.
  • The ranking impact can take 24-72 hours to take effect.

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.