📹 Video: Last Week in Local for Week Ending February 6, 2023
Joy Hawkins

Join Carrie and Chris as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google, what could AI for local search look like, how to block ChatGPT from using your website content, upcoming webinars, LocalU Dallas, and so much more!

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

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Tip of the WeekThe Importance of Optimizing for Cost Keywords – Joy Hawkins – SterlingSky.ca


  • Google LOVES numbers so including them on your site increases your chances of ranking higher.
  • Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions.
  • Your competitors are likely already doing this and reaping the benefits, so you should too!

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.