Join Carrie and Chris as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google, what could AI for local search look like, how to block ChatGPT from using your website content, upcoming webinars, LocalU Dallas, and so much more!
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Carrie’s Links:
- Yahoo is making a return to search – SearchEngineLand.com
- What Could AI for Local Search Look Like? – LocalSEO Guide
- Moving company tried to block negative reviews with ‘$2,500 per day’ threat: prosecutors | Fox Business
- BrightLocal: Live Google Business Profile Audit with Colan Nielsen – Watch on: February 14, 2023, at 9:00 am PT / 12:00 pm ET / 5:00 pm GMT
- Aaron Weiche Webinar – February 15, 2023, at 12 ET – The Need for Leads
- LocalU – April 26 in Dallas
Chris’ Links:
- Happy 15th birthday to Google Maps, the company’s second most important product (3 yr old article)
- Google is holding an event about search and AI on February 8th – The Verge
- How to Block ChatGPT From Using Your Website Content – Roger Monti via SearchEngineJournal.com
- Advanced image SEO: A secret manual – Chris Silver Smith – SearchEngineLand.com
Tip of the Week – The Importance of Optimizing for Cost Keywords – Joy Hawkins – SterlingSky.ca
TL;DR:
- Google LOVES numbers so including them on your site increases your chances of ranking higher.
- Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions.
- Your competitors are likely already doing this and reaping the benefits, so you should too!
