Join Mike and Carrie as they discuss the last week in Local SEO! They’re talking about what’s new at Google, double justifications, determining keyword intent, GA4, LocalU Dallas, and so much more!
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- Does adding a list of offered amenities to store location pages improve SEO? – SearchPilot
- How to Identify Authentic Calls or Texts from Google for Your Business H/T Claudia Tomina
- Help protect against fraudulent calls – Google Business Profile Help
- Impact of Google easing review filter to placate Local Guides
Carrie’s Links:
- Google Search Console adds daily bulk data exports to BigQuery – Barry Schwartz via Search Engine Land
- A new set of Double Justifications comes to Google Local Finder – Amy Toman via Twitter
- Unlocking the Power of Google Tabs to Determine Keyword Intent Colan Nielsen via Sterling Sky
- Google: Embedding Local Reviews Collected By Third Parties Does Not Help With Web Search Rankings – Barry Schwartz via Search Engine Land
- Live webinar: What you need to know about GA4 – Crystal Carter, Krista Seiden, Mordy Oberstein
- Gary illyes at Pubcon – Google’s Principles on AI via Jenifer Slegg at Pubcon Austin this AM
- Attend LocalU Advanced in Dallas – April 26, 2023
Tip of the Week:
- When Can Service-Based Businesses Have Multiple Google My Business Listings? Joy Hawkins – Sterling Sky
