Video: Last Week in Local for Week Ending December 13, 2021

Lots of great info this week, including rumblings of a local SERP update, Google’s new map interface, key factors in making reviews count, Starbucks has a new labor union, the most popular Yelp search filters, and so much more!

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.

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Mike’s Links:

• DoorDash launches 15-minute grocery delivery in NYC
• Starbucks workers form their 1st union in the U.S. in a big win for labor — NPR
• Survey finds what makes reviews trustworthy — consumers want more than ratings
• Exclusive: The most popular Yelp search filters
• 17 Content Formats for the Lead Gen Gunnel: How to Align Formats and Funnel Stages | Orbit Media Studios
• Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
• 7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
• Google rolling out new map and local interface in search
• EP 44: Local Search Ranking Factors Interview with Darren Shaw

Carries links:

• Hotels Get Posts – sort of. Help Center Docs Update via Joy Hawkins on Twitter
• Do Links Still Matter for Rankings? A Study by Ahrefs & Patrick Stox
• Local SERP Update? Lots of Volatility being reported – Joy Hawkins
  • Possible Google local ranking algorithm update this past week – Barry Schwartz @ SEO Roundtable
• Problems with “Crawled not Indexed”?  You’re not alone – via Marie Haynes