Lots of great info this week, including rumblings of a local SERP update, Google’s new map interface, key factors in making reviews count, Starbucks has a new labor union, the most popular Yelp search filters, and so much more!
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links:
- DoorDash launches 15-minute grocery delivery in NYC
- Starbucks workers form their 1st union in the U.S. in a big win for labor — NPR
- Survey finds what makes reviews trustworthy — consumers want more than ratings
- Exclusive: The most popular Yelp search filters
- 17 Content Formats for the Lead Gen Gunnel: How to Align Formats and Funnel Stages | Orbit Media Studios
- Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
- 7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
- Google rolling out new map and local interface in search
- EP 44: Local Search Ranking Factors Interview with Darren Shaw
Carries links:
- Hotels Get Posts – sort of. Help Center Docs Update via Joy Hawkins on Twitter
- Do Links Still Matter for Rankings? A Study by Ahrefs & Patrick Stox
- Local SERP Update? Lots of Volatility being reported – Joy Hawkins
- Possible Google local ranking algorithm update this past week – Barry Schwartz @ SEO Roundtable
- Problems with “Crawled not Indexed”? You’re not alone – via Marie Haynes
Erin has been working in digital marketing since 2005 and has specialized in social media and brand reputation since 2010. Erin is passionate about community and loves assisting brands in finding their place in the social and local spaces.
Latest posts by Erin Jones (see all)
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