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Audio (no video this week): Last Week in Local September 10th, 2018

By September 10, 2018 No Comments
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Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

The audio of today’s broadcast will be along shortly. Due to technical issues (Mike had a brain fart with the new Skype) there will be no video this week.


Want to Guess How Many Local Businesses Use Google My Business Posts?

Source: www.localvisibilitysystem.com

Spoiler alert: way too few!

6 ways the August core algorithm update impacted local business

Source: searchengineland.com

Joy Hawkins takes a closer look at the kinds of searches impacted and a major shift in local SERP features.

Does Healthcare Review Management Matter?

Source: www.chatmeter.com

Learn if Review & Reputation Management matter. Doctors, Patients, & healthcare systems all interact with reviews differently, here’s what you need to know.

Expert Local Citation Survey: How Important Are Local SEO Citations?

Source: www.brightlocal.com

Citations are a critical tool for local businesses, but how important are they? Local SEO experts share their views on the relevance of citations in 2018

OK, Google: How Do I Optimize My Content for Featured Snippets?

Source: contentmarketinginstitute.com

When someone asks Google for an answer, how can your content be the result? Think featured snippets and follow these tips – Content Marketing Institute

Google Says You Can Place Your Company Reviews From 3rd Parties On Your Web Site

Source: www.seroundtable.com

Google’s John Mueller said he doesn’t see an SEO problem with taking reviews left about your company on Google Maps, Yelp and other third party web sites and copying some of them or all of them to your own web site to showcase them. He said the one thing you should not do is markup them with review markup since they were not originated from your site.

Walmart Testing A New Route To Deliver Groceries To Homes 09/06/2018

Source: www.mediapost.com

Big surprise…Employees DIDN’T want to deliver groceries on their way home…

Many US Facebook users have changed privacy settings or taken a break | Pew Research Center

Source: www.pewresearch.org

Just over half of Facebook users have adjusted privacy settings in the past year. Around four-in-ten have taken a break from checking for several weeks or more. And 42% of millenials have removed the app…

Is this a trend or just a short term reaction to FB screw up?

Amazon to open checkout-free store in New York | Reuters

Source: www.reuters.com

Amazon.com Inc said on Friday it plans to open its checkout-free ‘Amazon Go’ grocery store in New York, expanding beyond Seattle where it is headquartered.

Amazon’s Antitrust Antagonist Has a Breakthrough Idea – The New York Times

Source: www.nytimes.com

With a single scholarly article, Lina Khan, 29, has reframed decades of monopoly law.

The tide of “common wisdom” about how to understand anti-trust seems to be changing and not in favor of the big technology firms.

Yelp, Google Reviews, and Antitrust | Street Fight

Source: streetfightmag.com

Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational Yelp argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.

What Google Learned From the Digital Diaries of 1,000 Mobile Users – Adweek

Source: www.adweek.com

A lot!

According to Google, 92 percent of respondents who did research on their phone made a purchase within a day, and 76 percent of those searching for something nearby visited a related business within a day.

How Google May Use Reviews to Learn About Entity Attributes – Go Fish Digital

Source: gofishdigital.com

We have known this in local for a long time.

It’s interesting to see validation their patents that Google may collect information about entity attributes for products, product manufacturers and product distributors.

Want to subscribe to our podcast? Now you can: Subscribe here.

Mike Blumenthal
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