Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
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In the EU and the US, Yelp has been actively seeking to get regulators to look at Google’s behaviors in local and to change the search results to stop favoring Google’s own local results.
But partial solutions might not give Yelp the exposure that they think.
Joy gives us awesome tips on reporting ROI.
Moving your agency from the tactics of SEO to the strategy of embedding yourself into the businesses that you serve.
Dan Leibson’s real life experience with on Google’s results for hospitals.
There’s a stark contrast between the top retailers in 1970 compared with last year. No one from 1970 is still on the list. And Walmart does not want that to happen to them.
From where I sit, Walmart should be more concerned about the fact that they have trouble answering their phones.
H/T to William Schroeder.
The creative destruction of capitalism is the consumer space continues apace.
Taxi medallions that were worth $1.5 million several years ago are now worth less the $250,000.
Entrepreneur Dave Morgan, CEO/Founder of Simulmedia, suggests that the Direct Brand Economy is the most important issue in marketing and that the blue chip marketing firms (e.g., P&G, Unilever) stand to lose big against smaller, direct to consumer brands.
The retailer has reached an important milestone in rolling out same-day delivery and other pickup services.
OpenTable and Kayak will integrate their teams functionally, according to an internal memo sent by Kayak CEO Steve Hafner to OpenTable employees, Skift Table has learned.
Digiday spoke with 10 direct-to-consumer companies, and all of them report their marketing mix has de-emphasized Facebook for other digital alternatives — including Facebook-owned Instagram — but seven of them also say they are expanding into traditional vehicles. The reason: Prices are getting high for audience segments and the feed has become a very cluttered space.
As Facebook continues to deemphasize business content Buffer suggests switching from feed reach to a content strategy at Facebook.
While that might work, it suffers from the same problem that organic reach did, you don’t own the space but are just leasing it.
Yoast on Twitter: “Yoast SEO 7.6 is released! In response to #Google reducing the length for #metadescriptions again, this feature is implemented in our new release. https://t.co/r5TKoYPz61”
Read the whole thread between Yoast and Danny Sullivan of Google. An interesting back and forth about Google’s view of reality and those in the industry.
Great convo with Willy Devoll about how to best learn from Google presenters at conferences. Asking for the “secret sauce” is NOT the way.
Over 11 updates to the guide this month with useful tips on reporting reviews and Google Local performance tracking.
The new GMB Agency Dashboard was released this morning. Is anyone else having trouble signing onto this?
Lot’s of aggro with the requirements of the new Google My Business Agency dashboard.
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- Video: Last Week in Local 6/1/20 - June 1, 2020
- Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party - May 8, 2020
- New Reviews Now Showing at Google – Sort of - April 9, 2020