Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Google Does Adjust Algorithms For Categories Of Queries But Not For Industries
Source: www.seroundtable.com
Mary: Different business categories have different algos?
Google may use different ranking weights for YMYL-type queries – Search Engine Land
Source: searchengineland.com
Mary: Google says: “Our ranking system does not identify the intent or factual accuracy of any given piece of content. However, it is specifically designed to identify sites with high indicia of expertise, authority and trustworthiness.”
E-A-T confirmed by Google to be an important part of their algorithms – Marie Haynes Consulting
Source: www.mariehaynes.com
Mary: Is E-A-T a ranking factor? Yes and more so all the time!
Increase conversions: your guide to improving conversion rate in 3 simple steps
Source: www.hotjar.com
Mary: @hotjar outlines its DRIVERS that bring people to your website, the BARRIERS that make them leave, and the HOOKS that make them convert.
Top Questions Customers Ask: Google Q&A Research Study
Source: thrivehive.com
Carrie: The team at ThriveHive released this research around Q&A and tool aimed at telling owners/marketers what questions are most asked in their category
Free Review Checker Tool – Get Your Google Review Score – Whitespark
Source: whitespark.ca
Carrie: Seriously in love with this tool. Whitespark checks out your review profile on any site that uses schema markup on reviews (including niche sites) and gives your reviews an overall “grade” which includes a great graphic for reports/audits, etc.
LocalU Austin for Small Business – April 30, 2019 – Commons Conference Ctr @ JJ Pickle Research Campus
Source: localuaustin.com
Carrie: Tickets for LocalU Austin are now on sale. Small business focus for owners/operators and new in-house marketers. Pre agenda tickets are just $69 each through 3/20. Sponsorship Opportunities Available!
Speedmonitor.io
Source: speedmonitor.io
Carrie: Really cool tool that reports & monitors your page speed for any page on the site – and allows you to set up alerts for when page speed drops below or climbs above a threshold that YOU set.
Now on iOS: Follow your favorite places on Google Maps
Source: www.blog.google
Carrie: GMB Follow feature hits iOS in the google Maps App. Now you can “follow” your favorite business. I’m still not sure if this is going to take off…. Mike and Carrie can’t see the follow button on their iPhones – can you?
Amazon Alexa and the Search for the One Perfect Answer | WIRED
Source: www.wired.com
Mike: Longish read on the history and implications for business and society of the Knowledge Graphs, voice search and the single answer (aka the One box).
The control of knowledge is a potent power, and never have so few companies attained such dominance as the portals through which the vast majority of the world’s information flows.
Dirty dealing in the $175 billion Amazon Marketplace – The Verge
Source: www.theverge.com
Mike: Fake reviews strike again.
A rival had framed Plansky for buying five-star reviews, a high crime in the world of Amazon. The funds in his account were immediately frozen, and his listings were shut down
12 Trust Signals to Boost Your Conversion Rate
Source: www.smartbugmedia.com
Mike: A good reminder about the many ways to add trust signals to your website.
The Economics of Customer Complaint Resolutions – GatherUp
Source: gatherup.com
Mike: Apologies are not enough. And saying I will do better in the future is unlikely to salvage that unhappy customer long term.
Google My Business messaging problems continue – Search Engine Land
Source: searchengineland.com
Mike: Google continues to have issues with their messaging strategy in local. If a business is in a location group in Google My Business dashboard, then even if they have turned on messaging in the GMB app, IT DOESN’T WORK.
Want to subscribe to our podcast? Now you can: Subscribe here.
- Video: Last Week in Local 8/17/20 - August 17, 2020
- Google My Business Rolling Out New Direct Edit Experience - August 13, 2020
- Google Now Offering Fee Based Business Profile Enhancement to LSA Users - July 22, 2020